Why you should visit the Great Ocean Road this winter!

The famous wooden gate landmark to the Great Ocean Road near Anglesea in Victoria, Australia

Great Ocean Road tourism has launched a new campaign inviting visitors to wind down or explore some of Australia’s most serene natural sites and attractions this winter on the iconic stretch of tarmac.

Long recognised as one of the world’s most spectacular drives, winter is the time to experience the Great Ocean Road and all there is to discover beyond the road in the stunningly spectacular region.

The ‘Greatopia’ campaign brings attention to the region’s unique landscapes, friendly locals, delicious food and dining experiences and range of activities, it also showcases the very special wonders that winter brings to the Great Ocean Road region. 

This year’s campaign highlights a range of specialised winter experiences, from hiking, high ropes courses and mountain biking to deep sea fishing in Portland and attractions that only exist for the wild weather such as the Cape Otway Lightstation.

The Great Otway National Park is at its most spectacular in winter, with waterfalls such as Hopetoun Falls, Phantom Falls and Erskine Falls flowing at full force, and those who have not experienced Budj Bim Cultural Landscape should be adding it to their must-do regional Victorian experiences now.  

There’s nothing better after a day of exploring than relaxing in your warm and cosy accommodation.  Whether it’s a romantic getaway at Anchors Port Campbell, a rejuvenating stay at the Deep Blue Hotel & Hot Springs in Warnambool or a special occasion group getaway with friends staying in a luxury home from Great Ocean Road Holidays, you can find a range of places to stay from budget to bougie! 

“The Greatopia campaign is a national release aimed at inspiring visitors not only from Greater Melbourne, Geelong, and regional Victoria, but also from key interstate markets to discover and explore the Great Ocean Road region at their own pace during winter,” GM, Great Ocean Road Regional Tourism, Liz Price, said. 

“Our charming towns, breweries, cultural experiences, and wild and spectacular landscapes offer a range of activities to suit all tastes: from romantic getaways to family holidays or social outings for special occasions.”

Latest News

  • Tourism

Tourism Western Australia MD Carolyn Turnbull departs

Tourism Western Australia MD Carolyn Turnbull is departing the agency with effect from Friday May 10. Over the past three years, Turnbull played an instrumental role in driving growth, with one of the agency’s most significant achievements being the increase in visitor spend. Under her leadership, Tourism WA achieved a record breaking $17.7 billion in […]

  • Travel Agents

DriveAway launches Brit-Euro Blitz campaign

DriveAway has launched its Brit-Euro Blitz: Explore the UK, Europe & Ireland campaign, designed to inspire travellers to uncover the beauty and diversity of those destinations during May and June. The campaign arrives amidst a surge in popularity for destinations across the UK, Europe and Ireland, with year-to-date increases averaging around 30%. Notably, cities such […]

  • Road & Rail

Fly and Stay Free with the Great Southern

Great Southern’s Fly and Stay Free special offer will have travellers taking in the views along the east coast between Adelaide and Brisbane next summer. This bright orange locomotive chases the summer sun, sharing the incredible coastline with those who want to experience it by train. The journey reflects the best of Australia, from charming […]

  • Tourism

Sober travel and TikTok guide Australian Gen Z trips

Gen Z travellers prefer to limit alcohol when overseas and have an increased reliance on TikTok when planning a trip, according to a report by StudentUniverse, the world’s largest online travel retailer for young people. The State of Student & Youth Travel Report for 2024 delved into the latest travel sentiments amongst those aged 18-25 […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]