Aviation

Air New Zealand changes name to ‘Air All Blacks’ in new safety video

Air New Zealand has released its latest safety video, ‘Air All Blacks’, to support the team during its 2019 season.

The star-studded clip features All Blacks head coach Steve Hansen along with captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty convening in the headquarters of “newly established airline”.

The group are joined by Suits actor Rick Hoffman after he insisted on being the next Air New Zealand spokesperson after travelling with the airline in 2017.

Air New Zealand’s general manager global brand and content marketing, Jodi Williams said the latest video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in the country’s DNA.

“Changing our name to Air All Blacks is a fun demonstration of our support for the boys in black. Our people feel a great sense of pride flying the team around the world and both organisations consistently show the world what a huge impact a small nation can make on the world stage.”

The release of Air All Blacks marks the ten-year anniversary of the airline’s unique take on safety videos, injecting a bit of Kiwi humour along the way.

“It’s been incredible to celebrate both local and international stars, fans and our very own Air New Zealanders over the past ten years. It’s only fitting that this video brings to life something that is distinctly New Zealand – from the grassroots of Rippa Rugby to the nostalgia of the 1987 All Blacks, with a unique modern twist,” said Williams.

To celebrate the release of the new safety video, Air New Zealand has launched a trade competition to win a trip to Auckland to see the All Blacks take on Australia on 17 August! Go here to enter.

You can watch the new video below.


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