Sofitel launches brand campaign starring Sex Education’s Gillian Anderson

Sofitel launches brand campaign starring Sex Education’s Gillian Anderson
Edited by Travel Weekly


    Sofitel has launched a new brand campaign starring its two brand ambassadors – Gillian Anderson and Dali Benssalah.

    The short film is immortalized in the Sofitel Mexico City Reforma, an iconic hotel that unites past and present at the heart of a city with a rich culture.

    Speaking on the campaign, Gillian Anderson, a British-American actress, world-famous for her roles in The X Files, The Fall, The Crown, and Sex Education said “I have always had a restless spirit and this new campaign by Sofitel embodies exactly that hunger to explore and what better location to celebrate that mindset than the phenomenally stimulating and sensuous Mexico City.”

    Dali Benssalah, a French-Algerian actor who achieved international fame with his role in the most recent James Bond movie (No Time to Die, 2021) and his performance in a music video by the group The Blaze said”The pleasure of getting lost in Mexico City. The joy of meeting up at the Sofitel. Both already look like movie sets. An honor to be a Sofitel ambassador in front of these cameras.”

    The advert is described as “two celebrities, two free minds, living the Sofitel experience differently, each at their own pace, guided by the same desire for freedom. For one, a film shoot at a colourful outdoor market, an exploration of local traditions and a lively gastronomic experience. For the other, wellness, sport, adventure and laughter with friends. The result is a two-and-a-half-minute film, titled The Encounter, about the beauty of how two lives, two free minds from different and diverse cultural backgrounds, intersect until they finally meet”.

    Amongst the newly established Sofitel pillars, is the Cultural Link. Much more than a logo, these two interlacing geometric curves symbolize the encounter of ideas, people and cultures.

    The French zest comes to life with the open mindsets of the two protagonists. The heartfelt service culture is illustrated by the discreet (yet essential) contributions of the Sofitel team members.

    “This video symbolizes Sofitel’s new positioning: a desire to create encounters between cultures, people and ideas – the very definition of Sofitel’s DNA. An invitation to discover the local culture, to open up to others, and to live the Sofitel experience to the fullest, while remaining true to one’s self at all times.” — Nicolas Gronier, VP global marketing Sofitel.

     

    Email the Travel Weekly team at traveldesk@travelweekly.com.au

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