Visit Sunshine Coast reveals new brand identity

Visit Sunshine Coast reveals new brand identity
Edited by Travel Weekly

    Visit Sunshine Coast has introduced a new brand identity for business events that encapsulates the very spirit of the sun-kissed region.

    The allure of the Sunshine Coast lies in its promise of an escape from the urban frenzy. With expansive open spaces and endless blue skies, this coastal haven invites big thinkers to kick off their shoes and let their minds wander. A destination where the possibilities are as boundless as the horizons – the perfect backdrop for innovation and collaboration.

    Bringing this new brand to life is a new look and feel for the organisation’s business events logo, website and Sizzle Reel.

    Head of business events, Ali Thompson, describes the brand’s essence: “On the sunshine coast, we radiate a sunny disposition, fostering a ‘sunshine state of mind’ in business event attendees. Our natural environment enhances clarity, productivity, and tranquillity, setting the stage for extraordinary outcomes”.

    The Sizzle Reel showcases the beauty of the region, including the diverse sub-regions stretching from Caloundra to Noosa, the emerging city centre in Maroochydore and the thriving educational health precinct in Kawana. The Reel also promotes the destination’s sustainability, features a range of venues while highlights how connected the region is domestically and to New Zealand.

    The newly revamped website features an innovative supplier search function.

    Email the Travel Weekly team at

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