Virtuoso reveals travellers’ Dream Destinations, what’s trending

Virtuoso reveals travellers’ Dream Destinations, what’s trending

Australia has been ranked as the number one “Dream Destination” according to 5800 Virtuoso travellers who took part in its 2015 Travel Dreams Survey which also highlights travel trends for the year.

With 59% of those surveyed saying they expect to take 1-3 trips this year, 29% will take 4-6 trips and 12% will take 7 or more, Australia could indeed enjoy a sudden influx of high-end leisure travellers to its shores.

According to Virtuoso sales data, Australia is the fastest-growing destination for luxury travellers, with bookings are up 137% from the same time period last year. New Zealand wasn’t too far behind, coming in third.

Other mentions included Italy, which was ranked second, France fourth and despite recent economic-woes, Greece rounded off the top five. Ireland, the Caribbean, Fiji, England, and Antarctica completed the top 10.

On other factors surveyed, pinpointing their Top 10 Travel Pursuits, the travellers rated cultural/historical as most important at (42%) and clearly cruising is indeed booming coming in a close second (40%). Perhaps surprisingly, romantic getaways came in last at 15%.

The complete list included: Adventure/nature (37%), beach (31%), family (25%), food & wine (24%), river cruising (22%), city getaways (19%), relaxation/spa (16%), and romantic (15%).

However when it came to Trips of a Lifetime, Virtuoso travellers ranked European River / Canal Cruising as number one, followed by World Cruises.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]