Tourism NT holds on to its creative agency for 4th year in a row

Tourism NT holds on to its creative agency for 4th year in a row

Tourism NT has held onto its creative agency KWPX, after four years serving the government authority.

KWPX won the contract after a 2-stage, competitive pitch process that attracted significant national interest and sets them up to follow on from their recent successes which include delivering a World’s Best Tourism Film ‘Seek Different’ in 2021 as part of the CIFFT festival circuit.

“We love the NT. We’re thrilled to continue to grow our presence in Northern Australia and to keep working with one of Australia’s most iconic tourism brands,” CEO David O’Loughlin said.

“As we move to a more normalised tourism landscape, we’ll work even harder to grow visitation by building deeper customer connections to this amazing place.”

KWPX Integrated Team Lead Tristan Glover added: “This relationship and the work we have done over the last few years, with the team at Tourism NT, is something we are very proud of. We can’t wait to continue this work and keep building our differentiation in (the) market.”

Tourism NT acting executive director marketing, Monika Tonkin is excited for the opportunities this ongoing partnership can achieve.

“The NT has enjoyed a successful 2022 with strong domestic holiday visitation, we look forward to continuing our partnership with KWPX to keep growing the value of the holiday market in the NT,” Tonkin said.

“With the 2023 tourism marketing space shaping up to be fiercely competitive, we can’t outspend our competitors but with strong partnerships we can certainly try to outsmart them.”

KWPX executive creative director Corey Swaffer said: “Great work happens because of great partnerships. And we are over the moon to be extending this great partnership.”


Featured Image: Supplied by KWPX

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