Tourism

RESEARCH: Aussie travellers cutting down length of overseas trips

New research has revealed Aussie travellers are spending less time overseas.

In 2002 when Australians went overseas for a holiday the average time they spent was over a month (31.9 days to be precise) but by March 2019 this has reduced markedly down to just over three weeks (21.6 days).

These are the latest figures from Roy Morgan’s State of the Nation – Tourism presentation.

The average length of domestic holidays taken has remained relatively stable during this time consistently around 6 days on average. This data is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

Source: Roy Morgan Single Source (Australia) April 2001 – March 2019. Base: Australians 14+.
Source: Roy Morgan Single Source (Australia) April 2001 – March 2019. Base: Australians 14+.

“Even with 140 million days accrued of Annual Leave, Australians are taking shorter holidays when going overseas,” Michele Levine, CEO, Roy Morgan said.

“When they do go overseas the locations that top the list are: New Zealand, England, United States, Bali and France.

“Looking at intention to travel overseas the places that we would like to go are: New Zealand, United States, England, Japan and Canada.

“Shorter overseas holidays present Australian tourism with the opportunity to increase their share of the market.”


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