Fiji leads with green stance

Fiji leads with green stance

Boasting one heck of an ecosystem and 333 pristine islands, Tourism Fiji now wants tourists and operators to align toward achieving a sustainable industry.

While plans on how the message will be related to the industry and visitors yet to be defined, Minister for Industry, Trade and Tourism, Faiyaz Koya said first steps had been mapped with Tourism Fiji to align the organisation with the government’s Green Growth Framework to protect the pristine natural environment of Fiji.

Announced in June, the government’s Green Growth Framework focuses on rebalancing the three pillars of sustainable development – economic, social, and environment and is expected to impact the country’s tourism industry in future.

While globally the travel industry is notorious for leaving one of the world’s highest carbon-footprints, key Fiji partners have already moved to ensure sustainable practice is integral to operations and moving to offset carbon emissions through innovation.

Three examples showcased at FTE2015 included Talanoa Treks, the only dedicated trekking operator showcasing Fiji’s interior, the Mamanuca Environment Society developed with stakeholders to support environmental and conservation initiatives within the Mamanucas region and five-star Nukubati Island Resort in Vanua Levu using 100% clean energy, sustainable seafood and community education.

“The last impression that Fiji and its people leave in the minds of the international buyers, exhibitors and media is a very important one. Therefore, this calls on each individual to regard Fiji as a precious destination,” Koya said.

“Educating our visitors on the environmental issues affecting our nation begins with you, our international partners. It is our request to you all that when selling Fiji to your clients, you need to make them aware that Fiji has a very delicate ecosystem and whilst they come to enjoy our beautiful country, we would like them to also share the love and appreciation we Fijians have for our natural environment.”

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