Emirates announces global partnership and official airline sponsorship of 37th America’s Cup
Emirates has been announced as a global partner and the official airline partner of the 37th America’s Cup to be held in Barcelona next year.
The carrier will also sponsor the series of preliminary regattas leading up to the Challenger Selection Series.
In 2022, Emirates was the sponsor of the event and in the year previous, was the naming sponsor of the America’s Cup champions, Emirates Team New Zealand.
As global partner and official airline, Emirates will benefit from strategic branding placements, which will be extended to the Race Villages at the America’s Cup Preliminary Regattas in Barcelona and Jeddah, Challenger Selection Series, as well as the Cup Match.
Branding will also include AC37 chase boats and event boats, as well as the official stage and prize-giving areas and major visibility across the event’s channels including social, digital, media, live events and other official materials, in addition to Race Village activations and hospitality.
“Emirates is proud to expand our involvement in world-class sailing by sponsoring the 37th America’s Cup and0 the events which will lead up to the final face-off in Barcelona,’ president, Emirates Airline, Sir Tim Clark, said.
“The America’s Cup is the Everest of sailing, serving thrilling action and offering spectacular moments at every juncture, and we look forward to helping bring more attention to this event across our global network.
“We’re also particularly proud that one of the preliminary regattas will be making its way to our region when it arrives later this year to Jeddah in Saudi Arabia. ”
Greg Dalton, event and Emirates Team New Zealand CEO said it’s great to not only have the support of Emirates behind their title defence but also their ongoing support of the event itself.
“They have been a major sponsor and supporter at the pinnacle of world sport for many years, so it is the perfect fit that they again are aligned with the pinnacle event in sailing, the America’s Cup,” Dalton, said.
The 37th America’s Cup in 2024 will see all participating teams, including Emirates sponsored Team New Zealand, race their AC75 America’s Cup class yachts.
The first preliminary regatta will be held in Vilanova i la Geltrú September before teams head to Jeddah, Saudi Arabia, for the second regatta.
The first AC Challenger Selection series regatta will take place in September 2024, and the main America’s Cup Match will begin on the 12th October 2024 with all racing taking place in Barcelona, Spain.
The Challenger Selection Series is a series of matches which will determine the winning team whose yacht will take on the Defender of the America’s Cup, Emirates Team New Zealand, in the 37th America’s Cup Match.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
America's Cup America's Cup 2024 emirates Emirates Team New Zealand Greg Dalton sir tim clarkLatest News
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