Crystalbrook Collection has partnered with Beyond Blue to raise much-needed funds for Aussies in need of mental health support as a result of COVID-19.
The brand launched a give-back campaign via its website in July last year, pledging to donate $5 from every booking made online to mental health and wellbeing support organisation Beyond Blue.
The initiative has raised more than $26,000, which will directly assist more than 552 people seeking mental health support, according to the not-for-profit agency.
“We saw how severely the travel and hospitality industry was affected, with 88 per cent of workers suffering from increased stress and anxiety due to the effects of the pandemic and lockdown periods,” Crystalbrook Collection CEO Geoff York said.
“Our industry is not alone in these hardships and we saw our partnership with Beyond Blue as an important lever to support the mental health of all Australians.”
Beyond Blue is a leader in providing information and support services to help everyone in Australia achieve their best possible mental health.
Founded by Jeff Kennett and chaired by Julia Gillard, the not-for-profit agency responded quickly to providing increased services to address the needs of Australians during the COVID-19 pandemic.
During 2020, Beyond Blue received a 42 per cent increase in calls to the support service.
Initiatives such as Crystalbrook Collection’s donation program funds Beyond Blue’s 24/7 support service, allowing increased services to be offered to all Australians during unprecedented times of demand.
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