How to transform your social media approach

How to transform your social media approach
By admin


Social media has transformed the way we live, travel and communicate, but most importantly, how we conduct business.

For the travel and tourism industry, social media reach has become a vital part of business strategies, however companies struggle to grasp the advertising and marketing impact.

The SoMeT14AU symposium currently underway in South Australia’s Barossa provides an opportunity for destination marketing organizations, hotels, resorts, attractions and any other tourism-related entities to share ideas and learn how to leverage social media within the tourism industry

The prominent message at the event was to know your audience and keep it real with engaging content. From mega organisations with deep pocketed budgets, to small starter businesses, the speakers delivered thought provoking presentations on how to make the most of the sometimes confusing world of social media.

Here are a few handy tips to consider when using social media that Travel Today captured at SoMeT14AU.

Chad Wiebesick, Michigan Economic Development Corp
“It’s about quality, not quantity. Likes are the least amount of commitment you can achieve, a comment takes it to the next level, but a share is engaging. Know your influencers, your super fans, and keep it real with content that inspires people to share.”

Rodney Payne & Ben Vadasz, Think! Social Media
“Tell your story and you will create word of mouth advertising.”

Cathy Wills, Tourism Barossa
“Capitalise on existing loyalty and keep messages standardised with a clear call of action – LIKE/POST/ SHARE.”

Lena Mannerstrale, Lady Elliot Island Eco Resort
“Social media is trial and error, see what works for you. Make the most of your contacts and work with your partners and organisations.”

Joanne Motta, Destination British Columbia
“Take the KISS approach – Keep It Simple Stupid.”

Petrhyce Donovan, Sutherland Shire Council
“Engage, don’t broadcast”

Sophie Bone, BIG4 Bellarine Holiday Park
“Create heart and soul and emotional investment, it’s not up to you to tell people about your business.”

Aaron Nissen, Think! Social Media
“Complacency will be your downfall. Build a vision then market and manage that.”

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