News in Brief: Thursday May 9
Peru tourism agency PromPeru will partner with Expedia and Zuji as it launched its first online marketing campaign in Australia.
The three month crusade will see PromPeru promote Lima, Cusco and the Amazon on both sites with discounts of up to 30% available at participating hotels.
Alan Kupis, PromPeru strategic alliances coordinator, claimed that a similar campaign with Expedia in the UK and Canada last year resulted in a 26% increase in passenger numbers to Peru, a 22% increase in air tickets sold and a rise of 21% hotel nights.
“By extending the Expedia campaign to Australia and additionally partnering with Zuji for this market, we have high expectations and look forward to welcoming many more Australians to Peru,” Kupis said.
Travelport has unveiled a new version of its Travelport Rooms and More booking engine with new content, updated interface and a faster commission process for travel agents.
The technology firm has added content from lowcostbeds.com, Quickbeds.com and the UAE's Destinations of the World.
"All enhancements have been made in response to travel agency feedback and are designed to make booking hotels even faster, easier and more profitable for travel agents," Travelport said.
Hamilton Island has partnered with Chinese networking site, Tencent, to strengthen its engagement with the China market.
China has overtaken Australia as Los Angeles' largest international market, with LA Tourism to open an office in Shanghai as it seeks to generate 50 million annual visitors by 2020.
The Four Seasons Hotel Sydney has appointed Hasni Bhagani, formerly of Best Western Australasia, as its new director of public relations.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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