BP partners with Velocity loyalty program

BP partners with Velocity loyalty program
By admin


Velocity Frequent Flyer and BP today announced an Australian-first partnership that will see the airline loyalty program enter into a direct partnership with BP.

With more than 1400 BP service stations around Australia, the multi-year deal will allow all members of Velocity Frequent Flyer to earn points on fuel and retail spend at BP by swiping their Velocity card in store.

The partnership marks the first time an airline loyalty program in Australia has brokered a direct partnership with a fuel provider and will close a gap in the market in rewarding customers in this area.

Velocity Frequent Flyer CEO Neil Thompson said the company recognised the importance of rewarding members on everyday spend.

“Today is a major milestone for Velocity Frequent Flyer as we introduce the ability to earn Points on such an important aspect of household expenditure for the first time in the program’s history,” he said.

“Our primary focus is to deliver the best rewards to our members and we will continually look at ways to enhance our offering and bring new benefits to our growing membership base.”

BP Australia and New Zealand’s president Andy Holmes said the partnership was a new direction for the company, and will expand its commitment to the Australian retail market.

“I’m delighted that this partnership will provide our customers across Australia with even better value and another reason to visit our stores,” Holmes said.

The ability to earn points through BP retailers will commence in early 2015, and to support the partnership, BP will launch a mechanism for customers to participate in store and earn points through Velocity Frequent Flyer on same-day purchases.

The deal follows the finalisation of the sale of 35% of Velocity Frequent Flyer to Affinity Equity Partners in October, a strategic transaction designed to accelerate the growth of the program and fast track its strategy to become a world-leading loyalty program.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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