Australia gets neighbourly in new campaign

Australia gets neighbourly in new campaign
By admin


Tourism Australia and Garuda Indonesia have launched a major joint marketing campaign to celebrate a milestone in their partnership as Indonesia emerges as one of Australia’s fastest growing markets for international visitors.

The latest campaign, which will run until June 2015, will operate across both television and digital platforms with the aim of boosting tourism ties between the two neighbours, as well as promoting Garuda’s services to Sydney, Melbourne, Perth and Brisbane.

The campaign is also supported by seven Indonesian travel agencies, including Dwidaya, Golden Rama, Australian Centre, Panen Tour, Avia Tour, AntaVaya and Smailing Tour.

The agencies have developed specially-adapted ‘There’s nothing like Australia’ travel packages for tourists heading to Indonesia, which feature experiences involving Australia’s premium food and wine offerings, romantic destinations, the great outdoors, and the exotic wildlife.

Tourism Australia’s regional general manager for Southeast Asia and The Gulf Michael Newcombe said Garuda is a valued partner for Tourism Australia, and would help visitors discover why there’s nothing like Australia.

“Tourism is a key industry for both Indonesia and Australia. We are proud that Tourism Australia and Garuda are playing their part to strengthen relationships between the two countries,” Newcombe said.

Indonesia is one of Australia’s fastest growing markets for overseas tourists, with a total of 150,700 arrivals in 2013 alone, an increase of 3.5% from 2012.

“We highly appreciate this cooperation with Tourism Australia, and hope that through our prospective relationship, we will be able to fulfill all of our mutual expectations while yielding even greater benefits and value, not only for travelers from indonesia, but also travelers from Australia as well,” Garuda Indonesia’s executive vice president for marketing and sales Erik Meijer said.

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