ATIA launches ATAS Member Deal platform to spotlight members

Australian Federation Of Travel Agents (AFTA) - The National Travel Industry Awards (NTIA)
October 15, 2022: ICC Sydney: International Convention & Exhibition Centre, Sydney, New South Wales (NSW), Australia. Credit: Mikulas J / Event Photos Australia
Edited by Travel Weekly


    The Australian Travel Industry Association (ATIA) is harnessing the consumer use of the ATAS website to showcase accredited businesses with the launch of a Member Deal platform.

    With 300,000+ visits each year to the ATAS website pre-COVID, and in line with the increased focus on highlighting the importance of choosing ATAS businesses when travelling, the Member Deal benefit will see every accredited business enjoy at least one Deal Spotlight a year.

    ATIA has invested around $20m to date in creating and resourcing ATAS.

    The establishment of an independent ATAS Advisory Committee with representation of the full ATIA membership base to provide independent governance separate from the ATIA Board is one of the major reforms announced recently.

    “Heroing members everywhere we can, including through one of our most powerful communication assets the ATAS website, is not new,” ATIA CEO Dean Long said.

    “Consumers already rely heavily on atas.com.au to find accredited businesses to travel with. Already this year 100,000 Australians have taken advantage of the website and as those visits climb back to the pre-COVID levels of 300,000+ and beyond, we want to make it even more compelling with our Member Deals.

    “For accredited businesses, Member Deals is a new direct sales channel and promotional opportunity for you. At the same time as promoting members in this way, we are reinforcing the core value of ATAS.”


    Featured Image: October 15, 2022: ICC Sydney: International Convention & Exhibition Centre, Sydney, New South Wales (NSW), Australia. Credit: Mikulas J / Event Photos Australia

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