Avis Australia launches new ‘Driven By Better’ advertisement

Avis Australia launches new ‘Driven By Better’ advertisement
Edited by Travel Weekly


    Avis Australia has released the next iteration of its Driven By Better brand platform, with new creative via Host/Havas.

    Brought to life by Australian filmmaker Derin Seale, known for his Academy Award-nominated short film, The Eleven O’Clock, the new creative brings to life a relatable moment known to all travellers while showcasing the effortless experience of travelling with Avis.

    The campaign features a couple gliding gracefully on a travellator through an airport terminal, bypassing the surrounding chaos. Untouched by the pressures of travel, they pass by a sea of frantic and frustrated travellers. They cruise all the way through the airport, past a painfully long rental counter queue, and straight to their sleek Avis rental car.

    Avis Australia’s Driven by Better platform celebrates the company’s decades-long leadership and continuous improvement history to offer the sleekest car rental experience. In this campaign, the travellator metaphor nods to Avis’ commitment to making car hire seamless for customers through services like Avis Preferred and Avis Precheck, and technology such as Avis Express Exit and the Avis App.

    “When our customers plan a getaway, we know they expect nothing to get in the way of their holiday state of mind. At Avis, we see Driven By Better as the antidote to travel pain and we’re constantly innovating car hire to our provide customers with an effortlessly smooth travel experience,” head of marketing, product and PR, Avis Budget Group, Vanessa Wolczak. 

    Host/Havas executive creative director, Justin Ruben was happy to bring the project to live, “Bringing the latest iteration of Avis’ Driven By Better platform has been a fantastic journey,” he said. 

    “To differentiate the brand in the category, we grounded the platform in a shared experience and tied in the simplicity of Avis’ seamless car rental experience.

    “We loved seeing this project come to life as the chaos of travel impacts everyone and we wanted to represent this in an honest way.”

    The new campaign is set to run across BVOD, OOH, online, social, and digital displays.

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