Splendour In The Grass revealed as Australia’s most hyped festival

Splendour In The Grass revealed as Australia’s most hyped festival
Edited by Travel Weekly


    As Australians flock to the Northern Hemisphere to make the most of the summer months, British hotel chain, Premier Inn has created a new index to find out which 2023 music festivals have the most hype this year.

    The index looked at combined Spotify streams for the top five headliners at over 100 festivals, alongside Google searches for ‘[festival name]’, ‘[festival] + tickets’ and ‘[festival] + line up’ and considered each festival’s attendance capacity to unveil the most anticipated festivals for 2023. 

    The results reveal that Poland’s Open’er Festival is the most anticipated musical event of 2023. Open’er is set to feature Lizzo, Lil Nas X, SZA, Arctic Monkeys and Kendrick Lamar this year, who receive a combined 212.9 million Spotify listeners each month. 

    Two fellow European festivals round off the global top three, with Roskilde Festival in Denmark and Electric Picnic in Ireland ranking in second and third place respectively. Roskilde boasts headliners Kendrick Lamar and the pop icon Lizzo among others, as well as championing sustainable initiatives and wonderful art to satisfy the eco and cultural festivalgoers.  

    Meanwhile, Ireland’s Electric Picnic also plays host to headline stars such as Billie Eilish (54 million monthly Spotify listeners), who drew in 100,000 attendees for her first-ever headline show at Glastonbury in 2022.  

    While European festivals dominate the top three and make up half of the top 15, three American festivals feature in the global list: Alabama’s Hangout Music Festival (fourth), which features music legends the Red Hot Chili Peppers and Paramore, When We Were Young in Las Vegas (fifth), and New York’s Governors Ball (10th). 

    The only Oceanic festival to feature is Australia’s Splendour in the Grass Music and Arts Festival ranks (7th) featuring headline artists Lizzo, J Balvin, Mumford & Sons, Flume and Lewis Capaldi. 

    “Festivals are a fantastic place to bring people together over their love of music, especially when travelling. Visiting festivals provides a wonderful opportunity to experience local food and culture alongside amazing artists,” a spokesperson from Premier Inn commented. 

    “It’s great to see such a variety of destinations in the global rankings, from Asian festivals like the Formula One Singapore Grand Prix concert to Canadian music events such as Osheaga Festival alongside plenty of British and European music gatherings.”  

    “We were also pleased that so many family-friendly events made the rankings, alongside festivals that champion sustainability and social responsibilities too. Whether people are jetting off for a festival abroad and need somewhere to get a good night’s sleep before take-off, or attending one of the many festivals up and down the UK, festival goers can rest easy knowing they can have a much longed for clean bed, shower and a good night’s sleep!” 


    Featured Image – Splendour In The Grass 2022. (Source: Marie Clare Australia).

    Latest News

    • News

    The Star addresses US takeover rumours in ASX update

    The Star has responded to rumours that it is to be taken over by US hospitality group Hard Rock Hotels and Casinos. (Featured Image: The Star, Sydney) Over the weekend, The Australian Financial Review reported that the US group had engaged KPMG for a buyout pitch to The Star. Following a brief trading halt this morning, […]

    • Events
    • Tourism

    ATE 2024 kicks off in Melbourne welcoming over 2,500 delegates to MCEC

    The Australian Tourism Exchange has officially opened in Melbourne bringing together thousands of Australian tourism businesses and hundreds of international buyers from around the world at the Melbourne Convention and Exhibition Centre Federal Minister for Trade and Tourism, Senator Don Farrell and Victorian Minister for Tourism, Sport and Major Events, Steve Dimopoulos this morning launched […]

    • Luxury
    • News

    Luxury Lodges of Australia adds Bullo River Station outback experience to its collection

    Luxury Lodges of Australia has welcomed Bullo River Station to its collection of luxury lodges and camps offering distinctively Australian, high-end experiences and hospitality across the continent. Set on some 161,000ha (400,000 acres) of privately owned outback country at the convergence of the Bullo and Victoria rivers in the East Kimberley, Bullo River Station is […]

    • Cruise

    Virgin under fire for cruise ‘giveaway’ made near impossible

    Virgin Voyages has been urged to honour promises made to winners of a free cruise after the cruise line scrapped sailings out of Australia and New Zealand. In November last year, more than 150 lucky passengers onboard a Virgin Australia flight were gifted a free Virgin Voyages cruise via Facetime from Sir Richard Branson. Move […]

    • Conferences

    Africa’s Travel Indaba gives $40 million boost to local economy

    According to initial indications, this year’s Africa’s Travel Indaba hosted 9280 registered delegates marking an incredible 7 per cent increase when compared to 2023. No less than 24,000 meetings were held between exhibitors and buyers. Additionally, the event featured over 1200 exhibitors who displayed an impressive array of African tourism products and experiences. (Featured image: […]

    • Appointments

    Aussie joins first female-founded private jet and luxury solutions business

    Voyex has made history as the first female-founded private jet business and luxury solutions company, with founder Lilit Avetikyan joined by Australian Vanessa Budah, a former head of PR & Communications ANZ for The Travel Corporation. The pair say Voyex, with an office in Dubai and soon to have a HQ in Saudi Arabia, will […]

    • Appointments
    • Tour Operators

    James Hewlett announced as new marketing director at Albatross Tours

    European touring specialist Albatross Tours has appointed James Hewlett as its new director of marketing. “James’ appointment is so exciting for Albatross Tours, completing our Australian executive team,” Albatross Tours managing director Shelley Poten said. “James’ exceptional calibre, impeccable reputation, and value-alignment with Albatross positions him perfectly to direct our marketing strategy.” “Our Australian and […]

    • Luxury

    Why luxury clients are opting for immersive experiences over material items

    The Luxury Travel Collection’s (LTC) inaugural business owners Soiree took place on Hayman Island last week. The event saw luxury leaders gathering to find out more about the key trends shaping the industry. The Immersion Day, held on Thursday 16 May 2024, followed the growing luxury client trend of valuing immersive experiences over material items. […]

    • Conferences

    Empowering underserved communities: Expedia Group’s drive for more inclusive travel

    Expedia Group has used the EXPLORE conference at the Aria Resort in Las Vegas to highlight initiatives that empower underserved communities worldwide.   In a groundbreaking move towards fostering diversity and inclusion within the travel industry, Expedia’s Global Social Impact and Sustainability Team is dedicated to shaping a travel landscape that is safe, welcoming, and accessible […]

    • Cruise

    P&O rescues Rotary volunteers after collapse of Air Vanuatu

    P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

    • Destinations

    Intrepid continues expansions with launch of first DMC in Jordan

    Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

    • Appointments

    Minor hotels appoints Puneet Dhawan to key Asia role

    Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

    • Appointments

    Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

    Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]