Cathay Pacific turns over new leaf with refreshed magazine (with a very original name)

Cathay Pacific turns over new leaf with refreshed magazine (with a very original name)

Cathay has introduced a fully reimagined travel lifestyle magazine for its customers, bringing them inspirational content whether they are in the air or on the ground.

Titled “Cathay,” the re-envisaged magazine exemplifies Cathay’s evolution into a premium travel lifestyle brand, with sections dedicated to our home hub of Hong Kong and the Greater Bay Area, as well as travel and holidays, wellness, dining, and shopping.

Chief Customer and Commercial Officer Lavinia Lau said: “We know that our customers want and expect to be able to enjoy a travel lifestyle magazine when they fly with us, and we are delighted to reintroduce a refreshed publication that encapsulates everything we want to bring them, every day – inspiration, delight, and discovery.

“Our purpose is to move people forward in life by connecting them to meaningful people, places and experiences. Through the content we share, we want Cathay to become a brand that people refer to on a daily basis for inspiration and advice on the premium travel lifestyle.”

The first issue’s theme is “Reconnection,” as Cathay focuses on reconnecting Hong Kong, the Greater Bay Area, and the Chinese Mainland with the world. The stories in this issue encapsulate the sense of connection through a wide range of approaches. The magazine launches with a series of inspiring travel covers of stunning aerial views of cities, each of which inspires more travel.

Readers of Cathay can look forward to content across the magazine’s dedicated sections.

Hong Kong & the GBA showcases what is new and thrilling in our extended home market.

Explore (Travel and Hotels) is a celebration of the joy of travel and the travel lifestyle, providing content exploring destinations across our route network that makes customers want to book a flight.

 

Did you guess the name?

Dining brings together all aspects of one of the most important aspects of lifestyle, showcasing food and beverage across the Cathay route network, and highlighting must-book restaurants, cutting-edge chefs as well as lifestyle rewards and retail offers.

Wellness covers all aspects of mindful travel, wellness and sustainability – plus how Cathay can help customers live a healthier, better life.

Shopping is a lavishly shot section of the magazine, which directs readers to must-have products available through the Cathay shop.

The Cathay Way speaks to how we do what we do, whether that be an insider’s look at our fleet, our achievements, our safety and hygiene, or the benefits of the Cathay membership programme and how members can maximise their earning and burning potential.

Inflight Entertainment provides intelligent and engaging writing about our inflight entertainment, giving customers a look into the extensive onboard library of new Hollywood releases, Asian cinema classics, award-winning TV boxsets, the latest albums, podcasts, games and HBO Max.

Stories and content are extended online in Cathay’s Inspiration content hub, which delivers even more high-quality content on the premium travel lifestyle.

The Cathay magazine is printed using eco-friendly vegetable oil ink on environmentally responsible and ethically produced paper certified by the Programme for the Endorsement of Forest Certification (PEFC). Once Cathay replaces the magazines, we ensure that they are properly recycled by our contractors.

Latest News

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]