Nib reveals brand refresh as global travel kicks off

Nib reveals brand refresh as global travel kicks off

Nib Travel has unveiled its brand refresh as COVID-19 travel restrictions continue to ease and international travel begins to ramp up.

Designed by Landor & Fitch Australia, the refreshed brand speaks to the strategic direction of Nib Travel and the Nib Group as a whole. The partnership with Landor & Fitch Australia saw the development of the new brand strategy, portfolio architecture, brand identity and brand voice and includes a new colour palette, photography style and the addition of illustrations created by Sebastian Curi.

Chris Donald, head of marketing at Nib, said: “Landor & Fitch Australia have created a fresh, warm and human brand for nib.

“It perfectly reflects what we’re trying to achieve as a business and a brand. We want to reach more people, help them better understand their health, the choices they can make and support them along their journey.

“In helping to reshape the Nib brand, Landor & Fitch have set us up to achieve this goal now and into the future.”

Launching the refreshed brand is well timed as the travel industry continues to show strong signs of recovery and the insurer continues to see greater success with the recently launched product suite that includes some cover for COVID related events.

Matt Endycott, national head of sales at Nib Travel, said: “It is exciting to see international borders opening and restrictions easing. We continue to see rapid recovery and demand for travel. Leisure travellers are escaping the cold Australian winter in lieu of warm European and North American summers.

“We’re also seeing strong demand for travel to Southeast Asia, and Fiji, with a steady continuation of domestic as some travellers opt to stay closer to home.”

According to the Australia Bureau of Statistics (ABS), there were more than 611,000 overseas departures during the month of April, an increase of almost 276,000 from the previous month.

The new brand has debuted at travel industry conferences and has been well received by the attendees, who represent a large portion of the major players in the travel industry.

Latest News

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]