Emirates unveils its newest ambassador – a goose!

Emirates unveils its newest ambassador – a goose!

Emirates has revealed its latest brand ambassador Gerry the Goose, who is inviting customers to take a gander at the airline, and choose to ‘Fly Better’.

Gerry will follow in the footsteps of previous Emirates ambassadors Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson. From September, the global ad campaign will out across the world, to boost the brand’s image as global travel returns.

The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard an Emirates Premium Economy cabin, while his migrating bird-brethren are in ‘fowl humour’ after a long and tiring flight by wing. Gerry is spotted bypassing his counterparts as they fly outside the plane window.

“In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings,” SVP of marketing & brand at Emirates, Richard Billington, said.

“Gerry is a savvy traveller who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority.

“Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.”

Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto Untold Studios in London, where initial 3D models of geese were brought to life via CGI. The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life. This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.

Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting from yesterday.

Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the tones of an experienced nature documentarist.

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