Idris Elba windsurfs into new Booking.com campaign

Idris Elba windsurfs into new Booking.com campaign

Booking.com is launching a new advertising campaign in Australia, Booking.yeah, starring SAG and Golden Globe-winning actor, filmmaker and musician, Idris Elba.

Following a successful launch in the US and Europe earlier this year, the platform is now bringing Elba’s charisma and charm to Australian screens.

Proving the actor’s powerhouse talent credentials, the Booking.yeah ad aired earlier in the year during the Super Bowl in the US and has received almost 18 million views on YouTube to date.

In Australia, the campaign aims to showcase the breadth of accommodation available on Booking.com and highlights its unique home offerings and flights for travellers in Australia.

“I had a fantastic time working with Booking.com on the Booking.yeah campaign in the US and Europe, so I was naturally thrilled to join forces with them again on this new phase of the campaign in Australia,” Elba said.

“Hopefully after seeing these ads, people will get inspired to book some personal time for themselves, and using Booking.com makes it an easy one-stop shop to get all your travel needs handled at once.”

The integrated campaign will run in Australia from August to November across digital, TV and radio and includes a mix of :30 and :15 cut downs for different verticals.

“We were delighted with the response to our Booking.yeah ads with Idris in the US and Europe – a testament to his humour and charisma on screen and we know that the Australian audience will love these new ads just as much,” said Arjan Dijk, SVP and chief marketing officer at Booking.com.

“As Australia prepares itself for its first peak season since borders opened, this latest Booking.yeah campaign aims to show how Booking.com makes it simple for travellers to book all their travel needs, in one place – be that hotels, homes or flights.

“Idris Elba helped amplify our original campaign creative, that Booking.com may not be flashy, but we are really good at what we do – booking travellers the perfect start to finish holiday, without any hassle.”

Latest News

  • Events

CATO commemorates 25 years with anniversary dinner

The Council of Australian Tour Operators (CATO) has announced its 25th Anniversary Dinner that will not only commemorate CATO’s historic milestones but will also provide an invaluable opportunity for members to network and reflect on numerous significant achievements. This prestigious event for members will be held at the Sydney Hilton Hotel on Thursday, 20 June, […]

  • Conferences

Fiji Tourism Exchange 2024 opens with a vibrant ceremony at Sofitel Fiji Resort, Denarau

The two-day Fiji Tourism Exchange 2024, opened with a vibrant ceremony at the Sofitel Fiji Resort and Spa in Denarau. A pinnacle event in the South Pacific tourism calendar, the event brings together industry stakeholders from across the globe to delve into Fiji’s tourism offerings and cultivate long-lasting business relationships. Acting Prime Minister and Minister […]

  • Destinations

Raes on Wategos celebrates 30th birthday and guests get the presents

World famous luxury boutique hotel Raes on Wategos, in Byron Bay, has launched its 30th birthday celebrations with a Raes Indulgent Escape package. Available for all stays of two nights or more, from June to August, the curated package offers an invitation to indulge in a shared celebration of Raes 30th birthday, whilst revelling in […]

  • Cruise

Seabourn’s two new value-add offers for 2024-25

Luxe cruise line Seabourn is offering two value-added promotions featuring must-have fares and a generous shipboard credit for guests seeking to book their next voyage. The exclusive “A Sail to Remember” Event includes must-have fares on most Seabourn ultra-luxury ocean and expedition voyages in October 2024 and beyond. The “More Moments on Us” Event offers […]

  • Cruise

PONANT commercial team expands to meet growing demand in APAC 

Luxury exploration cruise line Ponant has announced significant updates to their Asia Pacific commercial team in response to accelerated growth across the region. “These structural enhancements signify Ponant’s dedication to meeting the evolving needs of our valued trade partners in the Asia Pacific region,” general manager sales & marketing, Asia Pacific, Deb Corbett said. “We […]

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]