Globus scraps Monograms brand, launches Independence by Globus

Globus scraps Monograms brand, launches Independence by Globus

The Globus family of brands (GFOB) is nixing Monograms to make way for the launch of Independence by Globus – a new offering providing all the perks of a group tour without the group.

GFOB will move Monograms’ most popular itineraries to Independence by Globus before sunsetting the brand at the end of this year.

Chris Fundell, GFOB’s head of marketing for Australasia, said Independence by Globus gives travellers the freedom to enjoy the benefits of touring untethered and unscheduled.

“Providing hand-picked hotel accommodations, hand-selected optional excursions and the services of local experts to help guests uncover the perfect ways to spend their days on holidays, Independence by Globus invites travellers to simply travel better – with ease – as they explore destinations across the globe.”

On an Independence by Globus holiday, travellers will have their accommodations, daily breakfasts, select guided sightseeing and transportation between cities taken care of, as well as flight arrangements and airport transfers.

“Broken out into ‘Independent City Stays’ featuring some of the world’s most spectacular cities across Europe, South America and Asia and ‘Independent Tours’ offering travellers a larger swath of featured destinations and countries around the globe – no other international tour operator has the depth and breadth of travel styles Globus offers guests – including independently minded travellers,” added Fundell.

Independence by Globus itineraries will give travellers support and helpful hints and recommendations from Globus Local Hosts to help them make the most of free time as well as a list of hand-selected optional excursions to enhance their getaways as well as seamless extensions and destination add-ons to keep the adventure going.

They also have access to the brand’s GlobusGO app packed with insider tips that invite them to explore their destination like a local.

“For travellers who love Globus but want to venture further, enjoying the world their way, without the group, Independence by Globus ensures our guests enjoy “I” time on holiday,” added Fundell.

Latest News

  • Tourism

Tourism Western Australia MD Carolyn Turnbull departs

Tourism Western Australia MD Carolyn Turnbull is departing the agency with effect from Friday May 10. Over the past three years, Turnbull played an instrumental role in driving growth, with one of the agency’s most significant achievements being the increase in visitor spend. Under her leadership, Tourism WA achieved a record breaking $17.7 billion in […]

  • Travel Agents

DriveAway launches Brit-Euro Blitz campaign

DriveAway has launched its Brit-Euro Blitz: Explore the UK, Europe & Ireland campaign, designed to inspire travellers to uncover the beauty and diversity of those destinations during May and June. The campaign arrives amidst a surge in popularity for destinations across the UK, Europe and Ireland, with year-to-date increases averaging around 30%. Notably, cities such […]

  • Road & Rail

Fly and Stay Free with the Great Southern

Great Southern’s Fly and Stay Free special offer will have travellers taking in the views along the east coast between Adelaide and Brisbane next summer. This bright orange locomotive chases the summer sun, sharing the incredible coastline with those who want to experience it by train. The journey reflects the best of Australia, from charming […]

  • Tourism

Sober travel and TikTok guide Australian Gen Z trips

Gen Z travellers prefer to limit alcohol when overseas and have an increased reliance on TikTok when planning a trip, according to a report by StudentUniverse, the world’s largest online travel retailer for young people. The State of Student & Youth Travel Report for 2024 delved into the latest travel sentiments amongst those aged 18-25 […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]