Gamers rejoice! Atari to build video-game-themed hotels

Gamers rejoice! Atari to build video-game-themed hotels

One of the world’s most iconic video gaming companies has acquired the rights to launch Atari Hotels in the United States.

The first location for this video-gamed-themed hotel brand will be Phoenix, with construction of the property to begin in the middle of this year.

Atari Hotels will offer “fully immersive experiences for every age and gaming ability”, including the latest in virtual and augmented reality. Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.

Hotel development and design are being led by Shelly Murphy’s GSD Group and Napoleon Smith III, producer of the wildly successful Teenage Mutant Ninja Turtles film franchise reboot.

Phoenix-based real estate developer True North Studio will develop the first Atari-branded hotel.

Atari CEO Fred Chesnais said: “We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together, we’ll build a space that will be much more than just a place to stay.

“Atari is an iconic global brand that resonates with people of all ages, countries, cultures, and ethnic backgrounds, and we cannot wait for our fans and their families to enjoy this new hotel concept.”

Smith said: “When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it – how cool will it be to stay inside an Atari?!”

Murphy said Atari Hotels will be the first hotel brand of its kind in the US, offering gamers of all ages “the ultimate in immersive entertainment and in every aspect of gaming”.

“We’re excited to be working on this project with such great partners and to bring a big win to Arizona,” she said.

Additional Atari Hotels properties are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]