Vice launches new travel inspo series with JNTO
Vice and Japan National Tourism Organisation have teamed up to bring you a new video series that is sure to have you packing your bags and heading off to the land of the rising sun.
Flavours of Tohoku is a two-part exploration of Japans’ northern region, showcasing the age-old culture through the lens of its diverse and mesmerising food.
Hopping on and off the region’s train lines, VICE host Bridie Shepherd traverses the wild forests and mountains of the northernmost point of Honshu island, with each stop offering an opportunity to immerse herself in Tohoku’s majestic culture.
Meeting its characters and indulging in the region’s most sought-out flavours, Flavours of Tohoku takes in the world’s best sake and Japan’s great seafood, alongside onsen (hot springs), cacophonic lantern festivals, and epic samurai battles set deep within the region’s mountain ranges.
“Our audience loves culture-driven travel content, and we love making it,” Royce Akers, Creative Director VICE Australia, said.
“Flavours of Tohoku allowed us to show a side of Japan that’s wild, spectacular, and unseen by many Australian millennials. Working with JNTO on this project has been a perfect partnership and we have enjoyed their expertise and enthusiasm every step of the journey.”
“Japan is full of new discoveries, especially in the Tohoku region which many travellers are unaware of,” Kana Wakabayashi, Executive Director of JNTO Sydney Office added.
“Tohoku boasts not only great local cuisine but also enchanting/awe-inspiring wilderness and cultural traditions.
“We would love to share this area with intrepid travellers who are willing to challenge themselves and experience something beyond the big cities.”
The series will sit alongside a wider brand campaign including digital media, influencers trips, press junkets and a broadcast documentary, encouraging Japanophiles and new visitors alike to consider areas outside of the tried and tested cities of Tokyo, Osaka and Kyoto.
You can watch the first episode here.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Flavours of Tohoku japan Japan National Tourism Organisation jnto viceLatest News
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