Sunshine Coast smashes tourism records
If you’ve never been to the Sunshine Coast, what have you been doing with your life?
The attractive spot just experienced it’s hottest winter on record (who doesn’t love summer weather in winter, amiright?) and has increased it’s international visitors by over 11 per cent.
So thats two records. Two! The some 296,000 visitors to the Sunshine Coast also contributed almost $250 million in visitor spending to the economy.
The International Visitor Statistics were released yesterday by Tourism Research Australia and show New Zealand folks remains the Sunshine Coast’s biggest fans (and visitors), growing over 12 per cent to a total of 71,000 visitors.
The region also attracted 58,000 visitors from the UK, 36,000 from Germany and 19,000 visited from the US. Asian arrivals totalled 21,000 while the region attracted 15,000 visitors from Scandinavia – increasing by 38.5 per cent and 13,000 from Canada up by over 20 per cent.
CEO of Visit Sunshine Coast (VSC) Simon Latchford said the unprecedented growth and number of international tourists arriving was heating up almost as much as their ‘winter’.
“The Sunshine Coast experienced 11.6 per cent growth in international visitors against a backdrop of a state-wide increase of 5.6 per cent and a national increase of 8.7 per cent.
“This really highlights the commitment by all Sunshine Coast operators and tourism bodies in marketing the region,” he said.
“The region remains one of Queensland’s most popular destinations for international visitors – and rightly so – Caloundra, Maroochydore, Mooloolaba, Coolum and Noosa through to Rainbow Beach have been established for many decades as some of Australia’s favourite beach destinations; but what has been particularly encouraging is the interest in our Hinterland attractions – the adventure options, health retreats, the historic Hinterland villages and the incredible richness of our food producers,” he added.
The consistent growth has been a result of the Sunshine Coast’s collective marketing campaigns from Sunshine Coast Council, Tourism and Events Queensland – working with airline partners like Air New Zealand (hence the New Zealand growth).
“None of this is possible without consistent campaign activity in New Zealand, a dedicated team approach of our Australia’s Nature Coast (ANC) partnership with collective marketing programs in UK and Europe through to new campaign partnerships in Canada delivering and demonstrating fantastic results for our region,” Latchford said.
“Looking ahead, our strategic approach for 2017 to 2020 is to continue to focus on top performing western markets while we also start to expand and focus our efforts on the new and emerging markets in Scandinavia, France and South East Asia,” he continued.
The Sunshine Coast has a whole bunch of initiatives and promotions going; partnering with companies like TEQ, Singapore Airlines and ANC partners. Flight Centre Australia also ran a campaign promoting the region during July and August – which will no doubt bring in even more visitors from all over the globe.
“Finally and most importantly, recognising Sunshine Coast Councils’ expertise and efforts in securing major events alongside their support in allowing us to grow international capacity has made the increases in international visitors a reality,” Latchford said.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
International Visitor Statistics Queensland Regions tourism research australia Visit Sunshine CoastLatest News
CATO commemorates 25 years with anniversary dinner
The Council of Australian Tour Operators (CATO) has announced its 25th Anniversary Dinner that will not only commemorate CATO’s historic milestones but will also provide an invaluable opportunity for members to network and reflect on numerous significant achievements. This prestigious event for members will be held at the Sydney Hilton Hotel on Thursday, 20 June, […]
Fiji Tourism Exchange 2024 opens with a vibrant ceremony at Sofitel Fiji Resort, Denarau
The two-day Fiji Tourism Exchange 2024, opened with a vibrant ceremony at the Sofitel Fiji Resort and Spa in Denarau. A pinnacle event in the South Pacific tourism calendar, the event brings together industry stakeholders from across the globe to delve into Fiji’s tourism offerings and cultivate long-lasting business relationships. Acting Prime Minister and Minister […]
Raes on Wategos celebrates 30th birthday and guests get the presents
World famous luxury boutique hotel Raes on Wategos, in Byron Bay, has launched its 30th birthday celebrations with a Raes Indulgent Escape package. Available for all stays of two nights or more, from June to August, the curated package offers an invitation to indulge in a shared celebration of Raes 30th birthday, whilst revelling in […]
Seabourn’s two new value-add offers for 2024-25
Luxe cruise line Seabourn is offering two value-added promotions featuring must-have fares and a generous shipboard credit for guests seeking to book their next voyage. The exclusive “A Sail to Remember” Event includes must-have fares on most Seabourn ultra-luxury ocean and expedition voyages in October 2024 and beyond. The “More Moments on Us” Event offers […]
PONANT commercial team expands to meet growing demand in APAC
Luxury exploration cruise line Ponant has announced significant updates to their Asia Pacific commercial team in response to accelerated growth across the region. “These structural enhancements signify Ponant’s dedication to meeting the evolving needs of our valued trade partners in the Asia Pacific region,” general manager sales & marketing, Asia Pacific, Deb Corbett said. “We […]
Gen Z and millennials on track for rise in Europe rail trips, says TruTravels
Despite what you think, Gen Z and Millennials are not 'off the rails', but instead want a fast track to Europe.
$230m joint Novotel & ibis Styles Melbourne Airport hotel prepares to open
Dear all business travellers, you're Melbourne experience just got a whole lot better.
Envoyage premieres Worldwide 2024 in Santiago
There has been a warm reception for 300 attendees at Envoyage's gabfest in Santiago, Chile.
Disney Destinations launches epic Aussie agent incentive
Everyone needs a bit of Disney in their life (apparently) and agents can get their next dose for free here.
IPW 2024: 960,000 Aussies took the trek to the Land of the Free last year
Nearly 6,000 travel industry reps descend on LA. Thankfully for all of their bosses, it's not in Vegas.
Nauru Airlines offers new direct flights from Brisbane to Palau on ‘Paradise Express’
No more island hopping to Palau as Nauru Airlines hits this boundary six.
Etihad Airways boosts connectivity with five interline partnerships
Etihad high fives itself with interline partnerships announcing a handful of new airlines, including Rex.
Discover the enchantment of India – A tale of timeless cities
Whether you're game enough to test out the street food or not, we recon India should be top of your list.
Qantas cops $100m penalty with passengers to get $20m back over cancelled flights
Qantas cops a $100m civil penalty, passengers to get back $20m over cancelled flights to resolve ACCC court battle.
Body found off Sydney Heads suspected to be missing cruiser
Tragic developments onboard Pacific Adventure this morning.
Wendy Wu Tours ‘Wonderlust Sale’ offers the wonders of the world for less
More for less... Great news for all apart from Wendy's wallet.
Booking.com launches AI Trip Planner in Australia and New Zealand
Booking.com launches new AI feature in Aus. We're hoping AI never gets the nuance involved with writing these jokes.
Voyages celebrates 40 years at Uluru with two new immersive experiences
No plans for celebrating your 40th this year? Here's a hot tip from us.
SkyDeck: The inflight entertainment you could never have imagined
Forget those external cameras you can live stream while in the air... With SkyDeck you can check it out for yourself.
Second Boeing whistleblower dies of ‘mystery infection’
Joshua Dean died from a fast-growing mystery infection on Tuesday.
Aussie winners of American Airlines ‘Sell Your Way to the USA’ announced
Show me the money! For the winners, Sell Your Way to the USA was worth getting involved in.
ANZCRO celebrates 30th with special edition of iconic New Zealand Book
Choice bro! ANZCRO celebrates its 30th with a special edition of its iconic New Zealand Book. Chur!
Room to move at Cairns Harbourside Hotel with ‘spacious’ new family package
Moody teens can eat two-minute noodles while younger brothers and sisters get to eat free with mum and dad. Win, win!
A&K unveils lavish around the world wildlife adventure in private jet
The kind of holiday that if you need to ask the cost, you probably can't afford it.
Flight Centre and Reforest hit one million trees target early
Nice one Flight Centre, we think you've earned an early Friday knockoff.
New cruise options spearhead stacked APT 2025 program
Just in case you thought you were running out of cruise itineraries, APT's here with a fresh batch.
Travel Weekly announces a new team to helm Australia’s No.1 travel trade title
Some shameless self-promotion from us, but we thought you needed to know who's bringing you the news.
IHG reveals plans for Brisbane’s first Kimpton in 2028
Just another reason to book that trip to Brisvegas. But don't jump the gun, it's not open until 2028.
Cruiseabout’s first store in five years opens in Perth
Perth gets a break from being behind the rest of the country with the addition of the first Cruiseabout store.
ATAS complaints process acknowledges non-economic loss
A High Court case win over 'disappointment and distress' on a cruise gone wrong prompts ATIA complaints change.
Cunard previews new Queen Anne
Yep, this one does exactly what it says on the tin.
Bunnik Tours unveils latest expansion to Iceland
Just as the Icelandic vikings did many years ago, Bunnik is expanding into new territories.
Australia’s first glamping retreat turns 25
25th anniversary gifts usually come in silver. Ours comes in the way of a news story.
Embrace the journey: Traversing the world with the Shokz OpenRun
If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]
Tourism Western Australia MD Carolyn Turnbull departs
Turnbull hints her new role will see her staying in the tourism and hospitality industry and who can blame her?
DriveAway launches Brit-Euro Blitz campaign
If agents can put the foot down quick enough and get involved, there are some great prizes to be won.