Record for Amadeus merchandising
Following an outstanding 2015 that saw a 95 percent year-over-year increase in airline ancillary services sold through Amadeus-connected travel agents, a record number of airlines have either signed-up to or gone live with merchandising solutions during the first half of 2016.
Throughout this period, growth included 17 new airlines signed-up to Amadeus’ merchandising solutions for the distribution channel and 25 went live, while Amadeus Airline Ancillary Services saw 8 new airline signatures.
Amadeus Airline Fare Families also saw 9 new airline signatures and 6 new implementations bringing the running total to 39 airline signatures and 28 implementations.
During the first six months of 2016 there was an 80 percent increase in airline ancillary services sold through the Amadeus distribution channel, primarily through the more than 30 global OTAs that are integrating Amadeus merchandising solutions.
These benefit from a seamless multi-airline merchandising flow and additional flight features that enhance the ultimate shop and compare experience for consumers, while increasing their revenues.
The first half of 2016 also brought yet another exciting development, the launch of Amadeus Rich Merchandising. Building on existing rich content capabilities and with Etihad Airways as launch partner, Amadeus Rich Merchandising brings even more branding, differentiation, promotion and traveller engagement opportunities for airlines through the Amadeus distribution channel.
“Our Rich Merchandising portfolio adds a new string to the bow and will undoubtedly accelerate the already strong momentum airline merchandising is experiencing across all regions through our distribution channel,”said Pedro Espin, Associate Director for Merchandising and Personalisation at Amadeus.
“Travellers don’t just want the best price anymore, they want the best value. By displaying rich media across the travel agent’s booking flow, airlines can now bring consumers and travel agents up closer to the unique characteristics that define their brands and differentiate their travel offers, while ensuring they have all the information at hand in order to make the right purchasing decisions,” Espin said.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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