Jet Asia jumps on Travelport bandwagon

Jet Asia jumps on Travelport bandwagon

Travelport has today announced a new agreement signed with Bangkok-based Jet Asia Airways.

The agreement centres on global distribution, and the adoption of Travelport’s ‘Rich Content and Branding’ solution.

Jet Asia is the latest airline to commit to the solution with Travelport, which allows airlines to market and retail their products more effectively by controlling how it is visually presented and described to agents.

The Rich Content and Branding solution is designed to enable partner airlines and other travel content providers to use more sophisticated retailing techniques in order to drive sales of core fares, as well as ancillaries and “optional extras” such as bags and lounge passes.

The solution has received significant support and interest from airlines since its introduction in 2014, with over 90 airlines now signed up to it.

Leading carriers on board the branding bandwagon include Delta, Avianca, Ryanair, British Airways, Iberia, SilkAir, Hong Kong Airlines, Hainan Airlines, WestJet and United Airlines.

Jet Asia Airways’ chief commercial officer John Chapman said the match up with Travelport represents another step forward.

“We recently evolved from being a solely charter airline to offering a Full Service airline network connecting South East Asia, North Asia and the Middle East,” he said.

“Hence we now require global distribution and access to the travel community worldwide.  Through Travelport’s worldwide coverage, this new agreement offers Jet Asia true global presence and is a fast and comprehensive new travel industry distribution channel.”

Travelport’s VP for Asia Pacific, global sales strategy and air commerce, Damian Hickey, said the service was designed to give airlines more marketing input.

“Travelport Rich Content and Branding was created to give airlines the flexibility to market their products to the global travel trade in exactly the same way they do on their own websites,” Hickey said.

“We are delighted that Jet Asia has signed up and recognises that our Travel Commerce Platform is uniquely capable of enabling them to achieve their goals and reposition themselves as a full service carrier.”

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