New logo to better represent Wotif Group's brand portfolio

By admin


The growing diversity of the Wotif Group’s portfolio of brands has prompted the online travel company to unveil a new logo, shedding the green speech bubble logo most closely associated with its popular brand Wotif.com.

The new circular logo “inspired by Earth’s globe” retains the former logo’s blue hues but has incorporated multiple segments. These represent the contribution of each of the group’s components.

The group now has more than 500 people employed across its portfolio of travel brands, executive general manager people and culture Melisa Leahy explained. In addition to Wotif.com, those brands include Lastminute.com.au, Travel.com.au, Asia Web Direct, LateStays.com, GoDo.com.au and Arnold Travel Technology along with a number of other travel content and destination websites.

“Our updated corporate logo better represents our global business, as well as our in-house talent and the diversity that exists within our team,” Leahy said.

“The new logo is also reflective of the evolution of our business and its release is timely as it helps anchor the company’s purpose, vision and values, which have recently been updated.”

The Wotif Group website and recruitment and investor communication materials will be updated with the new corporate branding today. 

Latest News

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]