Cruise reaps reward of collaboration

Cruise reaps reward of collaboration
By admin


Cruise industry collaboration has been promoted following the second National Cruise Week organised by Cruise Lines International Association (CLIA).

Cruise line companies have reported increased sales and brand awareness following the event.

“The cruise industry makes its biggest splash when we all speak with one voice,” CLIA Australasia co-deputy chair and Carnival Australia CEO Ann Sherry said.

Royal Caribbean Cruises bookings increased 15 per cent compared to last year and 45 per cent up compared to the last week.

“It’s very obvious to me that our retail members had a better grasp of what the week was all about,” CLIA Australasia General Manager Brett Jardine said.

MSC Cruises used the event to promote early bird deals to Europe and the Caribbean.

“Many clients are still looking at last minute cruising for 2013 as well,” MSC Cruises managing director Lynne Clarke said.

Seabourn and Holland America used the event to educate agents, and recorded a high number of interest in training.

“The phones were very busy and sales were very strong as we had anticipated,” Director of Sales Tony Archbold said.

APT’S increasing cruise product was showcased at the show and the company praised the strong distribution support.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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