Starwood confirms Perth for Aloft brand's Australia debut

Starwood confirms Perth for Aloft brand's Australia debut
By admin


The first Australian hotel under Starwood’s "next generation" Aloft brand will open in Perth Rivervale in late 2016.

The Rivervale suburb is located just east of the CBD, with the new property part of a significant redevelopment to create a commercial and residential precinct along the riverfront.

Starwood Asia Pacific president Stephen Ho predicted the loft-style hotel would appeal to "stylish" travellers that are "always on" due to its emphasis on urban design, accessible technology and live music performances at its signature W XYZ bar – with easy access from the CBD.

The 224-room property is Starwood’s third in the West Australian capital, following the opening of Four Points by Sheraton Perth in 2012 and the signing of a management agreement for The Weston Perth which is due to open in early 2017.

It is owned by BAAC – an affiliate of BGC which also owns The Westin development.

Starwood senior vice president acquisitions and development Asia Pacific Matthew Fry  described Perth as a "dynamic" market.

“Perth is undergoing a rapid transformation with the opening of restaurants, bars and retail outlets and a $750 million investment in its airport, all of which are creating a growing need for new, innovative and affordable accommodations,” he said.

“This is the right time and destination for us to introduce the Aloft brand to Australia.”

Starwood’s Australian portfolio currently includes ten operating hotels across the country, with the Sheraton Melbourne Hotel scheduled to open later this month and The Westin Perth in 2017.

In addition, there are four new hotels to open in the Pacific region including Sheraton Resort & Spa, Tokoriki Island, Fiji; Sheraton New Caledonia Deva Resort & Spa; Sheraton Samoa Aggie Grey’s Resort and Sheraton Samoa Aggie Grey’s Hotel & Bungalows.

The company expects to have 20 operating hotels and resorts in the Pacific region by the end of 2014.

Aloft launched in 2008 and now has 100 hotels open and in the pipeline across 14 countries.

Latest News

  • Tourism

Tourism Western Australia MD Carolyn Turnbull departs

Tourism Western Australia MD Carolyn Turnbull is departing the agency with effect from Friday May 10. Over the past three years, Turnbull played an instrumental role in driving growth, with one of the agency’s most significant achievements being the increase in visitor spend. Under her leadership, Tourism WA achieved a record breaking $17.7 billion in […]

  • Travel Agents

DriveAway launches Brit-Euro Blitz campaign

DriveAway has launched its Brit-Euro Blitz: Explore the UK, Europe & Ireland campaign, designed to inspire travellers to uncover the beauty and diversity of those destinations during May and June. The campaign arrives amidst a surge in popularity for destinations across the UK, Europe and Ireland, with year-to-date increases averaging around 30%. Notably, cities such […]

  • Road & Rail

Fly and Stay Free with the Great Southern

Great Southern’s Fly and Stay Free special offer will have travellers taking in the views along the east coast between Adelaide and Brisbane next summer. This bright orange locomotive chases the summer sun, sharing the incredible coastline with those who want to experience it by train. The journey reflects the best of Australia, from charming […]

  • Tourism

Sober travel and TikTok guide Australian Gen Z trips

Gen Z travellers prefer to limit alcohol when overseas and have an increased reliance on TikTok when planning a trip, according to a report by StudentUniverse, the world’s largest online travel retailer for young people. The State of Student & Youth Travel Report for 2024 delved into the latest travel sentiments amongst those aged 18-25 […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]