Brisbane has secured a major tourism windfall after being selected to host one of the world’s largest travel industry conferences.
The region has been confirmed as the venue for the Flight Centre Travel Group’s global conference in July 2020, an event that will bring up to 4,500 travel consultants, executives and senior travel industry figures to the city and its surrounds.
The incentive event was secured by the Queensland government through Tourism and Events Queensland and Brisbane City Council through Brisbane Marketing.
Brisbane Lord Mayor Adrian Schrinner said Flight Centre’s Global Gathering conference would deliver a $7 million economic boost and looked forward to welcoming the company’s top achievers to its global headquarters.
“We’re confident that once the world’s leading travel professionals experience what Brisbane has to offer, they too will become advocates for our incredible city,” he said.
“Brisbane is increasingly lauded as a top place to visit thanks to our glorious weather, new hotels and attractions, natural environment, local culture and welcoming people. The Global Gathering will help keep Brisbane top of mind as an international destination of choice.”
Flight Centre Travel Group managing director Graham “Skroo” Turner said the annual conference, known as the Global Gathering, would run from 10 to 12 July next year and would showcase the region to the company’s top achievers globally.
“The Global Gathering is the most important conference on our annual calendar and is a keenly anticipated event for our 20,000 people throughout the world,” Turner said.
“Brisbane is our global headquarters, so it’s fitting that we bring our people to the city to take part in this important event and to sample South East Queensland’s world-class features and attractions.
“The overwhelming majority of the delegates will be travel consultants, and they will gain first-hand experience of these features and attractions and will then share that knowledge with their customers, opening the door to further tourism benefits long into the future.
“Of course, the Global Gathering will also deliver immediate benefits to the local economy as our 4,500 delegates travel to the city for three days of conferencing, and given that they will be encouraged to extend their stays to make the most of their visits to Queensland and to Australia.
“We thank Brisbane Marketing and Tourism and Events Queensland for their help in bringing this event to Brisbane for the first time.”
Tourism Industry Development Minister Kate Jones said securing the conference was a clear demonstration of the respect Brisbane had globally throughout the travel and business events industry.
“Conferences and business events are a multi-billion-dollar global industry,” she said.
“We bid for events like this because they help to grow our tourism industry and create jobs in Queensland.
“The fact that we’ve been able to secure one of the industry’s largest global conferences for Brisbane proves that our reputation as a world-class destination for events continues to improve.”
The Global Gathering, which was last held in Australia in 2001 (Sydney), is sponsored by some of the world’s leading airlines and tour companies and attracts senior travel industry executives, along with high profile guest speakers.
Keynote speakers at previous gatherings have included former US president Bill Clinton, Andre Agassi, Michael J Fox and Gwyneth Paltrow.
The 2019 Global Gathering just wrapped up in Las Vegas and featured actor Mark Wahlberg, as well as DJs Calvin Harris, Diplo and Tiesto.
Check out some of the pics and videos from the huge event below:
View this post on Instagram
Live from Las Vegas with DJ Tiesto @hakkasanlv @tiesto @flightcentrersa Flight Centre Global ~ South Africa's after party at Hakkasan one of the most famous nightclubs in Vegas! Vip style 🍾🥂Celebrating FCA South Africa top independent brand worldwide! . . . . . #tiesto #hakkasannightclub #mgm #mgmgrand #flightcentre #lasvegas #hakkasanlv #vegasnightlife
View this post on Instagram
Flight Centre Global Gathering has taken me around the world to Las Vegas (4 Times), Barcelona, Hawaii (twice), Paris, Macau, Dublin, Cancun, Singapore (twice) and Berlin to see acts and guest speakers including Calvin Harris, Mark Wahlberg, Fat Boy Slim, Kylie Minogue, Bill Clinton, Hamish & Andy, Will.I.Am, Michael J Fox, Andre Agassi, Peking Duk, Diplo, Sir Richard Branson, Pitbull, Cyndi Lauper, Chris Hemsworth, Groove Armada, Lance Armstrong, DJ Sanchez, Michael Phelps, Jet, Gwyneth Paltrow, Scissor Sisters, One Republic, Duke Dumont, Sir Bob Geldof and more. Name dropping, yes. And why not? What incredible company to work for #globalgathering2019
Feature image credit: twizzy604/Instagram