tourism marketing

Destinations

Visit Britain appoints Patricia Yates as interim CEO as Sally Balcombe steps down

Travel Weekly had a chat with Yates to uncover her plans for the UK’s destination marketing agency and find out the secret behind her illustrious photographic lighting.

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Destinations

Tourism Australia introduces traditional names across major destinations

Australia’s destination marketing gurus are introducing a duel-naming approach, to incorporate 60,000+ years of Indigenous custodianship, language, and knowledge into the mainstream.

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Destinations

Enter now to win a trip to South Africa with the ‘Beat Your Bucket’ List campaign!

South African Tourism is encouraging Aussie travellers to beat their bucket lists before they beat them, which sounds equal parts threatening and thrilling.

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Tourism

New marketing and PR agency launches with sustainable travel focus

Two senior names in the tourism marketing space have joined forces to launch a new purpose-led player, and you can probably guess its name from the accompanying pic.

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Destinations

“Dust off the good china”: Chris Hemsworth agrees to visit Cowra for a “chinwag” following video campaign

The rural NSW town’s delightful ‘Get Chris to Cowra’ campaign appears to have paid off, with the Hollywood hunk planning a visit in 2022.

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Destinations

This tourism ad is so weird and trippy, it’ll have you declaring “WTF did I just watch?”

Did you perhaps take an ecstasy tablet in your misspent youth? Travel Weekly warns this ad could bring it back on 15 years later.

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Tourism

“Do not for one second obsess about perfection”: Catriona Rowntree’s top travel marketing tips

by Huntley Mitchell

The Getaway host and “Australia’s Most Travelled Woman” was front and centre at Travel DAZE yesterday sharing many pearls of wisdom.

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Tourism

GTI appoints new GM of marketing and strategy, snares fresh client

The tourism marketing agency has bounced out of the long weekend and into the working week with a couple of big announcements.

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Technology

Destination marketing has the power to boost recovery. Here’s how to do it right

by Sponsored by Audience 360

As international borders remain closed tight and snap, statewide lockdowns once again rear their ugly head, destination marketing is more important than ever.

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Destinations

New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW

by Huntley Mitchell

Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.

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Destinations

“F*ck you!”: Robert De Niro teams up with Roger Federer in gorgeously sweary ad for Switzerland Tourism

Federer confirms he can’t act and De Niro confirms he’ll take any job on offer in this unexpectedly wonderful tourism ad.

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Destinations

“Anything but chill”: Tourism Tasmania calls on Aussies to make a winter trip down south

The state’s tourism marketing body wants mainlanders to lose their inhibitions and get a little bit weird as the mercury drops.

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