Tourism

GTI appoints new GM of marketing and strategy, snares fresh client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy.

Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead of its PR division.

Pham has more than 15 years’ media agency experience, having worked at a range of agencies in Sydney and Melbourne leading teams and working across travel clients including Tigerair, InterContinental Hotel Group and Hong Kong Tourism Board.

She also has experience working with global brands Unilever, Kimberly Clark, GE Money, Michelin Tyres, Universal Pictures and LG Electronics, as well as local brands Myer, MLC and Aussie Home Loans.

Most recently, Pham was vice president at media agency Essence.

Anderson said Pham’s appointment adds new capability to GTI.

“After years of delivering award-winning integrated content-led campaigns, we are very happy to now offer GTI clients very senior-level expertise across digital and media,” she said.

“Jenny’s skills are a great complement to the agency’s existing offering, and while many tourism clients are facing the challenge of closed international borders, these market conditions present a great opportunity for innovation.

“Destinations and tourism brands are changing how they engage with consumers, and GTI has shown over the past five years that it really pays to lead with integrated strategy across all marketing channels, and we are happy to boost our capability in the digital media space with Jenny’s appointment.”

Commenting on her new role, Pham said: “I am absolutely thrilled to be joining GTI and am very much looking forward to sharing my expertise with the team, as we build on past achievements and navigate the travel and media industry after the challenges of 2020.

“There is a huge opportunity in the travel space right now, as we see travel bubbles open up and consumers gain more confidence in travelling again.

“I’m very grateful to be helping to ready Australians for the comeback of international travel.”

GTI has also been appointed by Japan National Tourism Organization (JNTO) to deliver social media and website content creation for the organisation within the Australian market, following a competitive pitch.


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