Destinations

“F*ck you!”: Robert De Niro teams up with Roger Federer in gorgeously sweary ad for Switzerland Tourism

Switzerland Tourism has recruited the nation’s greatest son and one of history’s greatest actors to star in a new global campaign that’s as gorgeous as it is odd.

Tennis legend, recently appointed ambassador for Switzerland Tourism and self-confessed non-actor Roger Federer has teamed up with Hollywood great Robert De Niro in a spectacular, big-budget spot that will have people packing their bags for Switzerland once the great plague allows.

The ad plays out as Federer tries to cajole New York-based De Niro over to experience the adventurous side the country has to offer.

De Niro has to say no, because Switzerland may be magical, majestic and utterly beautiful, but there’s no jeopardy or drama – precisely the areas that De Niro’s acting focuses on.

Arguably the talking point comes around the minute-mark when De Niro drops a massive and rather unexpected F-bomb.

The global campaign’s the work of Swiss advertising agency Wirz BBDO, which is responsible for the entire campaign, and was directed by Danish director Martin Werner. It was shot last autumn in Zermatt, Switzerland and New York in the US.

Check out the stunning fun below:


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