Iceland has once again proved it’s the master of tourism marketing, unveiling a new ad that spruiks the beauty of the country, all while roasting Mark Zuckerberg’s tech vision along the way.

Travel Weekly’s editor has had his bags packed and his bula shirt ironed for some time, so you can imagine his unbridled joy over this new campaign from Tourism Fiji.

Jess and Zac’s fifth instalment for Dubai Tourism has arrived! And here’s you thinking they were getting samey by the fourth.

Italy’s new tourism campaign can be described as “grandioso”, “intelligente” and “opportuno”.

Featuring some very flash TV spots, the campaign highlights the state’s natural and cultural offerings, and it’s pretty bloody captivating.

The new ad arguably spends a little too much time zooming in on its attractive co-stars in a moody, dusk light and not enough time espousing Dubai as a travel destination.

The latest Dubai Tourism ad boasts not one, but two Zac Efrons! Or possibly even four if you suffer from double vision.

This brand spanking new ad features stunning scenery and locations, the impossible attractiveness of two Hollywood A-listers and some fab camera work from an Aussie director.

This weirdly violent tourism ad stars Jessica Alba and a shirtless Zac Efron. And did we mention a shirtless Zac Efron?

Does “Van the Man” feature heavily in your Spotify playlists? Well, we guarantee you’ll be bopping along to this new campaign from TEQ.

For an enhanced viewing experience, Travel Weekly recommends watching this wacky new Visit Iceland ad while devouring a plate of skyr, hangikjöt or kleinur.

Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.