Tourism Australia launches first international campaign in over 12 months
Tourism Australia is encouraging Kiwis to ‘Be the First’ to visit. Meanwhile, Travel Weekly’s editor is encouraging staff to be first to the pub for lunch.
Risqué new tourism campaign encourages Aussies to ‘Go Down South With Your Mouth’
Does this campaign seem a little R-rated for a tourism marketing effort? Check your calendars and click here to read more headlines that had us scratching our heads.
Samoa Tourism Authority tries to woo Dwayne “The Rock” Johnson back to his homeland with cheeky video
The Rock’s very own Teramana Tequila even scored a cameo in this clever tourism campaign, which has already been reshared by his stuntman cousin and his mum.
Hamish Blake and Zoe Foster-Blake return for Tourism Australia’s latest marketing push
Australia’s fave power couple are back to promote the country’s domestic tourism greatness.
Cristiano Ronaldo turns down $9.5 million a year to front Saudi Arabian tourism campaign
Arguably the most famous face in football, Ronaldo has rejected a generous offer from Saudi Arabia’s tourism authority. Not that he needs the money, mind you.
How an Aussie power couple delivered in spades for Tourism Australia
by Sponsored by Tourism Australia
It turns out Tourism Australia chose well for the celeb faces of its relaunched ‘Holiday Here This Year’ campaign.
Australia turns itself into a gift shop as part of ‘Holiday Here This Year’ campaign
Aussies looking to expand their Christmas gift horizons beyond a Bunnings gift card and Big Mouth Billy Bass Singing Fish have been given a helping hand.
‘Stay Close, Go Further’: Victoria launches multi-million-dollar tourism campaign
As Victoria continues to achieve consecutive ‘doughnut days’ and further eases restrictions, the state’s tourism board has come out of hibernation.
“GREAT SUCCESS”: Kazakhstan cashes in on new Borat film in latest tourism campaign
In some very nice news for Sacha Baron Cohen fans, it looks like Borat’s home country has finally decided to accept him… sort of.
Tourism authority under fire for ad showing elderly woman flipping the bird
This ad for Berlin’s tourism authority proves the Germans do or don’t have a sense of humour. It’s largely inconclusive.
‘Visit Eroda’: A well-funded tourism campaign for an island that doesn’t exist
by Christian Fleetwood
Eroda doesn’t exist, but it has its own tourism campaign and more than 20,000 followers on Twitter. So, what’s the deal?
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