tourism campaign

Destinations

Tourism Australia launches first international campaign in over 12 months

Tourism Australia is encouraging Kiwis to ‘Be the First’ to visit. Meanwhile, Travel Weekly’s editor is encouraging staff to be first to the pub for lunch.

Share

CommentComments

Destinations

Risqué new tourism campaign encourages Aussies to ‘Go Down South With Your Mouth’

Does this campaign seem a little R-rated for a tourism marketing effort? Check your calendars and click here to read more headlines that had us scratching our heads.

Share

CommentComments

Destinations

Samoa Tourism Authority tries to woo Dwayne “The Rock” Johnson back to his homeland with cheeky video

The Rock’s very own Teramana Tequila even scored a cameo in this clever tourism campaign, which has already been reshared by his stuntman cousin and his mum.

Share

CommentComments

Destinations

Hamish Blake and Zoe Foster-Blake return for Tourism Australia’s latest marketing push

Australia’s fave power couple are back to promote the country’s domestic tourism greatness.

Share

CommentComments

Destinations

Tourism Australia kicks off $5m advertising blitz

Dan Tehan has loosened the government’s purse strings in the hope it will stimulate a much-needed domestic tourism recovery.

Share

CommentComments

Destinations

Cristiano Ronaldo turns down $9.5 million a year to front Saudi Arabian tourism campaign

Arguably the most famous face in football, Ronaldo has rejected a generous offer from Saudi Arabia’s tourism authority. Not that he needs the money, mind you.

Share

CommentComments

Destinations

How an Aussie power couple delivered in spades for Tourism Australia

by Sponsored by Tourism Australia

It turns out Tourism Australia chose well for the celeb faces of its relaunched ‘Holiday Here This Year’ campaign.

Share

CommentComments

Destinations

Australia turns itself into a gift shop as part of ‘Holiday Here This Year’ campaign

Aussies looking to expand their Christmas gift horizons beyond a Bunnings gift card and Big Mouth Billy Bass Singing Fish have been given a helping hand.

Share

CommentComments

Destinations

‘Stay Close, Go Further’: Victoria launches multi-million-dollar tourism campaign

As Victoria continues to achieve consecutive ‘doughnut days’ and further eases restrictions, the state’s tourism board has come out of hibernation.

Share

CommentComments

Destinations

“GREAT SUCCESS”: Kazakhstan cashes in on new Borat film in latest tourism campaign

In some very nice news for Sacha Baron Cohen fans, it looks like Borat’s home country has finally decided to accept him… sort of.

Share

CommentComments

Destinations

Tourism authority under fire for ad showing elderly woman flipping the bird

This ad for Berlin’s tourism authority proves the Germans do or don’t have a sense of humour. It’s largely inconclusive.

Share

CommentComments

Destinations

‘Visit Eroda’: A well-funded tourism campaign for an island that doesn’t exist

by Christian Fleetwood

Eroda doesn’t exist, but it has its own tourism campaign and more than 20,000 followers on Twitter. So, what’s the deal?

Share

CommentComments