Tourism Australia is encouraging Kiwis to ‘Be the First’ to visit. Meanwhile, Travel Weekly’s editor is encouraging staff to be first to the pub for lunch.

Does this campaign seem a little R-rated for a tourism marketing effort? Check your calendars and click here to read more headlines that had us scratching our heads.

The Rock’s very own Teramana Tequila even scored a cameo in this clever tourism campaign, which has already been reshared by his stuntman cousin and his mum.

Australia’s fave power couple are back to promote the country’s domestic tourism greatness.

Dan Tehan has loosened the government’s purse strings in the hope it will stimulate a much-needed domestic tourism recovery.

Arguably the most famous face in football, Ronaldo has rejected a generous offer from Saudi Arabia’s tourism authority. Not that he needs the money, mind you.

It turns out Tourism Australia chose well for the celeb faces of its relaunched ‘Holiday Here This Year’ campaign.

Aussies looking to expand their Christmas gift horizons beyond a Bunnings gift card and Big Mouth Billy Bass Singing Fish have been given a helping hand.

As Victoria continues to achieve consecutive ‘doughnut days’ and further eases restrictions, the state’s tourism board has come out of hibernation.

In some very nice news for Sacha Baron Cohen fans, it looks like Borat’s home country has finally decided to accept him… sort of.

This ad for Berlin’s tourism authority proves the Germans do or don’t have a sense of humour. It’s largely inconclusive.

Eroda doesn’t exist, but it has its own tourism campaign and more than 20,000 followers on Twitter. So, what’s the deal?