Landmark Italian tourism campaign set to launch in Australia and beyond

Landmark Italian tourism campaign set to launch in Australia and beyond

The Italian National Tourist Board is about to launch a groundbreaking campaign promoting Italy as the ideal travel destination.

Launching on 1 November, the campaign will use humour, user-generated content and the strong demand for travel to engage audiences across multiple platforms and channels, encouraging them to ‘Make IT Real’ for themselves and plan a trip to Italy.

 

 

The campaign has been timed to perfection, with Australia finally reopening its borders from 1 November and Italy among the first destinations allowing quarantine-free travel for Aussies.

Make IT Real will encourage Australian holidaymakers to take a more adventurous step and explore what Italy has to offer.

The Make IT Real campaign will take a humorous look at ‘local’ Italian experiences when compared to the ‘real’ experience in Italy itself, capitalising on how beloved Italian icons are already ingrained within Australian culture.

Social media will play a large role in the campaign, encouraging users to create their very own Make IT Real moment and share via social media.

“Italy is the number one European destination for Australian travellers,” said Emanuele Attanasio, manager for Australia and New Zealand at the Italian National Tourist Board.

“We are very excited about launching our new campaign, Make IT Real, which coincides with the opening of international borders. So many of us are keen to get back and enjoy the scenery, the food and the Italian way of life.”

To learn more about what Italy will look like as a destination for Aussie tourists once borders reopen and beyond, tune in to the European Showcase 2021 on Wednesday 3 November.

There will be a choice of two identical sessions available for attendees to join on at 10am or 3pm (AEST), and the free virtual event will feature updates from the Austrian National Tourist Office, Visit Flanders, Tourism Ireland, the Italian National Tourist Board, Visit Monaco and Switzerland Tourism.

And, with amazing prizes on offer, the European Showcase will be a virtual experience not to be missed!

For more information or to register, click HERE. And, be sure to keep your eyes peeled for more updates on Travel Weekly.

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]