Samoa Tourism Authority (STA) has reminded Instagram’s most-followed actor, Dwayne “The Rock” Johnson, of all the reasons why his homeland should be top of his (and everyone’s) travel agenda with a cheeky video on social media.
The 60-second video has already notched up more than 120,000 views across STA’s social channels, with thousands of fans resharing the video and tagging The Rock, along with his stuntman cousin and even his mum.
In anticipation of a Pacific travel ‘bubble’ and the reopening of international borders, the video showcases Samoa’s most iconic locations as locals tour the beautiful island nation with The Rock’s new Teramana Tequila in hand.
His Samoan aiga (family) invite Seiuli (Dwayne) back to his home country when it’s safe to do so, and share stories of their connections to The Rock, as well as how proud they are of him and his incredible success.
In the content narrative, Samoa’s friendly locals share a local’s guide to some of the destination’s best offerings for The Rock, and everyday travellers across the world.
STA chief executive Fa’amatuainu Lenatai Suifua said: “We wanted to capture the attention of Seiuli (Dwayne Johnson) in a fun and creative way, while also promoting The Rock’s home country to his millions of followers around the world.
“We hope he manages to watch the video over the coming days and enjoys what we’ve created for him.
“It’s been a challenging year for our small island nation, as it has been for all destinations that rely on international tourism, but we remain committed to ensuring the safety of our people as we eagerly await the moment we reopen to international travellers and have the opportunity to welcome Dwayne home.
“We look forward to rebuilding the strong cultural connections between Samoa and our overseas neighbours, welcoming international travellers from all corners of the world to our beautiful shores once again.”
Locations featured in the video include Samoa’s lush rainforest at O Le Pupu-Pu’e National Park, the picturesque and crystal-clear swimming holes at the Togitogiga Waterfall, Return to Paradise Resort and Matareva Beach located on the iconic south coast of Upolu, Samoa’s famous fiafias at Taumeasina Island Resort, and the magnificent white sands of Vavau Beach.