Destinations

Queensland channels Van Morrison in new $2.4m tourism campaign

With tough times for Queensland’s tourism industry ongoing, locals are again being urged to support it with the launch of a $2.4 million campaign.

‘Days Like This’ showcases a range of popular tourist spots and features Van Morrison’s classic hit of the same name, which has been re-recorded and given a distinctly Queensland feel by local musicians Tia Gostelow and Busby Marou.

 

Tourism Minister Stirling Hinchliffe said the campaign is the first step in a long-term strategy to support our tourism industry, with further investment at the right time.

“In the short term, this campaign is targeted at encouraging Queenslanders to support local tourism businesses,” Hinchliffe said.

“We know the continuing restrictions due to COVID is impacting our tourism industry, particularly those to protect us from the new highly infectious Delta strain.

“When it’s safe to ease travel restrictions, the campaign will be extended with further funding to lure other Aussies and Kiwis to experience Days Like This in Queensland and further boost our industry.

Queensland’s Tourism Minister said millions of people around the world are now talking about the state after its successful Brisbane 2032 bid.

“We will continue to capitalise on our successful Olympics bid in showcasing our great state in coming years,” Hinchliffe said.

“The Palaszczuk government is absolutely committed to supporting the tourism industry to maximise Queensland’s games opportunities for our COVID-19 Economic Recovery Plan.

“We think the Days Like This campaign will stir emotions and show Queensland is the place to be for worthy holiday memories that will last a lifetime.”

Tourism & Events Queensland CEO Leanne Coddington said Days Like This was an exciting step forward in marketing the state.

“We have been looking closely at how to take the next step to evolve our message towards more purposeful travel – where we show people that travelling in Queensland is good for their soul and can be good for the world as well,” she said.

“The time is right as we emerge from COVID restrictions and seek to reconnect with friends, family and our environment, and we look to simplify things and enjoy moments with those we love.

“A major campaign like this aims to keep Queensland first in people’s minds when they’re planning and booking their next trip.

“It is an exciting time to explore Queensland, with a thriving events calendar just released for the second half of the year, incredible destinations and experiences right around the state and the celebration of the Year of Indigenous Tourism in Queensland this year.

“The campaign perfectly highlights the breadth of experiences across Queensland, being filmed in 14 locations around the state, from Millaa Millaa Falls in the Far North’s Tablelands to Charlotte Plains Station in Outback Queensland, the Gold Coast’s Hydrofoil tours and Brisbane’s Howard Smith Wharves.”

The campaign, which came to life with the help of Rumble Strategic Creative, will appear on TV and broadcast video on demand, in cinemas and print, and across out-of-home and social channels.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Virgin furthers Velocity status extension, adds bonus rewards for flights between October and March

With international travel now well on its way, Velocity Frequent Flyer is proving that loyalty works both ways with some extra perks for members and the promise of new partnerships with overseas carriers.

Share

CommentComments

Cruise

Carnival outlines new sustainability goals, with aspirations to achieve carbon-neutral operations by 2050

Meanwhile, considering the state of things, the only thing Travel Weekly staff are aspiring to be by 2050 is still alive and kicking.

Share

CommentComments

Aviation

“CALLS FOR A HAPPY DANCE!” Qantas flighty wearing uniform for first time since COVID goes viral

This flight attendant’s happy dance has been melting hearts across the internet. The fact that she’s also an influencer probably helped, too.

Share

CommentComments

Technology

Federal government takes next step in prepping for international travel restart

ScoMo and his team of ministers are hurriedly trying to make sure everything’s tickety-boo by the time our international borders reopen.

Share

CommentComments

Cruise

Aurora Expeditions jumps on mandatory vaccination bandwagon

If getting vaxxed is our ticket to travelling again, we at Travel Weekly gladly roll up our sleeves. Even if Bill Gates has popped a microchip in the doses (he hasn’t).

Share

CommentComments

Aviation

Air Canada to resume Sydney-Vancouver flights from mid-December

Looks like Air Canada will beat Qantas by one day in resuming its Sydney-Vancouver service. We can hear Alan Joyce sighing from here.

Share

CommentComments

Hotels

Marriott offers its own ‘vaccine passport’ to Aussie travellers

Fancy a month’s worth of free accommodation across Australia, NZ and the Pacific to enjoy once it is safe to do so? Well, you’ll need both jabs to be in with a chance.

Share

CommentComments

Wholesalers

Globus family of brands introduces proof-of-vaccination policy for all trips

If you’ve got clients booked to join any Globus, Cosmos, Avalon Waterways or Monograms trip, you’d better pray they’re not anti-vaxxers.

Share

CommentComments

Aviation

Qantas to resume 12 international routes from 18 December

by Ali Coulton

If all goes to plan, 18 December will now be known as the beginning of the end of Australia’s overseas travel ban hellscape. Coincidentally, it’s also our deputy editor’s birthday!

Share

CommentComments

Hotels

Longest-running CEO of any major hotel company calls time on career

BWH Hotel Group’s longtime president and CEO is retiring, with an Esky, BBQ tongs and Big Mouth Billy Bass Singing Fish mooted as possible leaving gifts.

Share

CommentComments

Travel Agents

ETG agents score access to thousands of custom trips via Designer Journeys

The company’s network of independent agents can now impress clients with access to loads of tailorable itineraries and expert advice.

Share

CommentComments

Cruise

Coral Expeditions launches new summer sailings along South Australia’s wild coast

The five new journeys all take place intrastate, so even the toughest border closures can’t put a stop to these babies. As long as your clients live in SA, that is.

Share

CommentComments