WATCH: Airline recruitment ad turns industry stereotypes on their head

WATCH: Airline recruitment ad turns industry stereotypes on their head

British budget airline Easy Jet has unveiled a new campaign that challenges stereotypes to encourage more women to become pilots for the carrier.

The ad, that features kids of actual Easy Jet employees, spoofs the famous 2002 Leonardo DiCaprio film Catch Me If You Can.

The ad stars nine-year-old Hannah Revie, whose mother Emily is an easyJet pilot, and is called Catch Up If You Can. It shows young Hannah playing the role of a pilot, surrounded by an entourage of young male suitors.

The ad was based on a study of 556 pilots who agreed that there was a great deal of gender stereotyping in the airline industry, namely men were encouraged to become pilots and women air stewards.

The majority of male pilots (55 per cent) knew they wanted to do the job by the age of 10, whereas almost half of female pilots (44 per cent) were over 16 before they considered the career.

For its part, EasyJet has increased the proportion of its new pilots who are female from six per cent in 2015 to 13 per cent in 2017. The aim is to make the figure 20 per cent by 2020.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]