Destinations

Visit Sunshine Coast hires new head of marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC).

During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra.

Most recently, Ryan has been working at the National Portrait Gallery in Canberra as its manager of external relations.

VSC chief executive Matt Stoeckel said Ryan is a well-recognised leader in tourism marketing with a proven track record of delivering results for destinations and national attractions.

“Kelly’s wealth of experience and passion for destination marketing make her a natural fit for the Sunshine Coast,” he said.

“During her time with VisitCanberra, she led a high-performing marketing team that contributed towards record visitor arrivals to the region, and I know she can do the same for us.

“Critically, Kelly’s experience in brand management will be fundamental to rolling out Sunshine Coast’s new destination brand, ‘For real’.”

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