Virgin Australia has renewed its technology agreement and widened the scope of its relationship with GDS tech firm Sabre.
The renewal expands the airlines’ SabreSonic agreement which optimises and automates processes such as Reservations, Inventory and Departure Control for Virgin Australia.
According to Sabre, the contract renewal enables “Virgin Australia to progressively implement a wide range of Sabre solutions, including SabreSonic retailing and personalisation solutions”.
The agreement will also enable Virgin the use of SabreSonic Select shopping capabilities, mobile solution.
“We believe Sabre’s technology will help fuel the growth of Virgin Australia’s business by providing new solutions that differentiate them and provide new marketing capabilities with their airline partners,” said Hugh Jones, president of Sabre Airline Solutions.
Virgin Australia chief information officer, Lawrie Turner, said: “Our partnership with Sabre has enabled us to strengthen our global presence with our customers, our alliance partners and our sales partners.”
“We are now building on this partnership, and will work with Sabre to ensure we deliver a seamless, world-class customer experience across all international and domestic markets,” Turner said.
Under the agreement, Sabre will work with Virgin Australia to identify opportunities for revenue generation and guest satisfaction enhancements.