Destinations

TTNQ names new board directors

Tourism Tropical North Queensland (TTNQ) has announced the appointment of two new directors to its board.

Tourism Port Douglas and Daintree executive officer Tara Bennett (pictured, far left) joins the board as the Cairns North Zone director, alongside Cairns Convention Centre general manager Janet Hamilton (pictured, second from right) as the new Cairns South Zone director.

The pair join current directors Ken Chapman, Norris Carter, Sam Ferguson, Paul Fagg, and Mark Evans.

TTNQ chief executive Mark Olsen and outgoing chair Wendy Morris delivered the news alongside the 2019-20 annual report at a virtual annual general meeting last Friday.

Olsen said the region’s tourism industry had increased visitor expenditure above its target of $3.5 billion in the period, growing the domestic market share to 11.8 per cent and international market share to 12.6 per cent.

“Interest in our new domestic brand ‘Cairns & Great Barrier Reef’ is strong, which is allowing us to outstrip many of our competitor destinations,” he said.

“TTNQ generated $65 million in publicity, far exceeding our target of $50 million per annum and reached 12.8 million viewers through our digital channels.”

Olsen said the organisation had worked alongside Tourism and Events Queensland, and its retail partners, to ensure Cairns is top-of-mind. As a result, Cairns is now the most Googled regional tourism destination in Australia, he said.

“TTNQ helped bring business into the destination by delivering more than 85,000 referrals to member businesses,” Olsen said.

“Advocacy on behalf of our members grew in intensity as COVID-19 unfolded and became our core focus during lockdown when marketing activities were suspended.

“We were the first regional tourism organisation to ask the federal government for a wage subsidy when we met with the Minister for Tourism Simon Birmingham in his last visit before the lockdown.

“Earlier in the year at the round table with Premier Annastacia Palaszczuk, TTNQ put forward the Growing Tourism initiative resulting in a $25 million infrastructure fund.

“TTNQ’s lobbying efforts also secured $2.4 million in marketing funds with $1.5 million allocated to 30 June 2020.

“Funding partners continue to pay a crucial role in assisting TTNQ to increase both market share and share of voice.”

Olsen said securing a five-year funding agreement with Cairns Regional Council had finally given TTNQ the sustainable funding necessary to meet its vision of being known as Australia’s number one nature-based and ecotourism destination, supported by the industry and its community.

He also thanked Wendy Morris for her “long hours and passion” during her three-year term as chair, which ended at the annual general meeting.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Airline regional head arrested for treason

Meanwhile, Alan Joyce was seen waving an Australian flag and singing Waltzing Matilda after reading this news.

Share

CommentComments

Destinations

Queensland to open borders to Greater Sydney area on 1 December

Palaszczuk has extended a pre-emptive welcome to Sydney-siders who want to spend their summer in QLD, while hinting an announcement about Victoria may come tomorrow.

Share

CommentComments

Aviation

COVID vaccine will be compulsory for Qantas passengers, says Alan Joyce

Meanwhile, the Oxford and Pfizer vaccines are making progress with one reporting yet more efficacy results and the other pushing for an early release.

Share

CommentComments

Cruise

Aurora Expeditions reveals 2022 itineraries and internal renders for Sylvia Earle

Looking to give your travel bookings a bit of a boost? Well, consider Aurora’s new itineraries and renders the expedition cruising equivalent of a Red Bull.

Share

CommentComments

Wholesalers

‘The Places We’ll Go’: Bunnik Tours launches campaign for 2022 trips

It appears Dennis has been rifling through his collection of Dr Seuss books to find inspiration for his latest campaign. We can’t wait to see what he does with Green Eggs and Ham.

Share

CommentComments

Aviation

Rex seals $150m funding deal for launch of capital city operations

The regional airline is one step closer to being a fully-fledged domestic airline, thanks to the generosity of an Asian investment firm.

Share

CommentComments

Travel Agents

MTA advisor’s promotional effort sees customers “flocking” to book

CONTENT WARNING: This article is 90 per cent puns about sheep, so if you hate fun and laughter, please skip to the next story.

Share

CommentComments

Destinations

ScoMo reveals fresh candidates for expanded travel ‘bubble’, including some Chinese provinces

by Ali Coulton

With two-way trans-Tasman travel off the cards for the foreseeable future, Australia’s PM has revealed a few north Asian candidates for an expanded ‘bubble’.

Share

CommentComments

Aviation

Muslim influencer claims she was kicked off flight because “entitled white man” felt uncomfortable

The influencer said she was removed from a flight following an altercation with a man whose behaviour she claims would have seen her, a veiled Muslim woman, detained.

Share

CommentComments

Travel Agents

Australia’s small business ombudsman says travel agent support package is “a matter of urgency”

The calls for ScoMo to get off his backside and announce the lifeline agents so badly need have grown even louder and slightly terser.

Share

CommentComments

Aviation

Berlin’s new airport opens nearly a decade late and $6.5 billion over budget

You know what they say: better late than never. Well, that’s what we assume the masterminds behind this new airport have been telling themselves for the past eight years.

Share

CommentComments

Events

Tourism Australia’s marketing team recognised with prestigious award

While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.

Share

CommentComments