Technology

TripAdvisor gives hotels direct booking capability with new paid placement feature

Christian Fleetwood

Christian Fleetwood

Travellers can now book directly with hotels, thanks to a new feature from TripAdvisor.

The Needham-based company has announced a new booking feature that will give travellers a prominent link to book directly with properties –  adding to the website’s ‘Sponsored Placements’ product.

Launched last year, Sponsored Placements gives ads top billing by placing them above search results, on competitors’ listings, and on other “high-profile” shopping listings on the website, according to TripAdvisor.

The direct booking feature marks the latest push into paid advertising by the world’s largest travel platform, following the website’s move to create destination partnerships, in July; and its rollout of Sponsored Placements to businesses worldwide, in March.

“We hear frequently from hoteliers they need help solving their biggest booking challenges without breaking the bank,” Martin Verdon-Roe, vice president, B2B Hotels, TripAdvisor, said.

“We have launched this new direct booking tool based on feedback from owners, and it’s one of a number of things over the next several months we plan to offer hoteliers to better meet their needs.”

In addition, the move also allows businesses to avoid “costly” commissions associated with online travel agencies (OTAs), TripAdvisor claims.

Towards the end of last year, Tripadvisor revamped its site, inviting travellers to create curated feeds and follow influencers and companies to personalise their travel experience.

At the time, TripAdvisor denied brand and influencer involvement will lead to paid placements with the site.

“Right now, we are focused on making the experience the best it can be for travellers, businesses and influencers,” a TripAdvisor spokesperson told Travel Weekly. 

“We don’t allow or accept reviews that have been paid for and will remove any review found to be in breach of this policy.”

TripAdvisor has been contacted for comment.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

Instagrammer accidentally captures penguin porn trying to capture perfect selife

An Instagrammer has admitted to being so caught up in capturing the perfect selfie she failed to notice a pair of fornicating penguins had photobombed her shot.

Share

CommentComments

Hotels

Carb themed hotel room opens in New York

If you’re celiac, gluten intolerant, or just trying to avoid deliciously unhealthy food then you should probably skip this one. Or use it as an excuse to stock up on croissants like we did.

Share

CommentComments

Cruise

Cruise & Maritime Voyages joins CLIA Australasia, rejoins CLIA Europe

Did you hear champagne corks plummeting around the CMV offices this morning? Click here to find out why.

Share

CommentComments

Tourism

The Travel Corporation’s John Veitch exits

TTC’s Aussie CEO has announced he is flying the coop to take up a role outside of the travel industry.

Share

CommentComments

Midweek Interview

Midweek Interview with Reef House’ Ben Canham

This week, Reef Houses executive chef cooked us a feast while we picked his brain. Just kidding, we devoured an entire tub of hummus and emailed him the questions.

Share

CommentComments

Aviation

Aviation Wrap: Delta’s world-first parallel reality experience, Boeing’s new jet takes flight + MORE!

With only four days of work, we’re welcoming this week with an Aviation Wrap, a handful of hobnobs and an overwhelming hangover.

Share

CommentComments

Destinations

Indonesia seeks massive $9.7bn investment alongside ‘10 New Balis’ project

It might be a few years away before you can sell a few equally wonderful alternatives to Bali, but keep these Indonesian destinations on your radar.

Share

CommentComments

Technology

Tripadvisor sacks 200 staff amid leadership shake-up

Fresh off the heels of an announcement of hundreds of layoffs at the company, an email has revealed TripAdvisor is planning a shake-up in leadership.

Share

CommentComments

Hotels

Suspect charged with deliberately lighting Adelaide hotel fire

Police have charged a woman with arson over a fire at the Ambassadors Hotel, which reportedly caused a $250,000 worth of damage.

Share

CommentComments

Tourism

Coronavirus could land multi-billion-dollar blow to Australian economy, as travel bans and flight suspensions take hold

As the deadly virus continues to spread, research has shown the impact it could have on the bushfire-ravaged Aussie tourism industry.

Share

CommentComments

Destinations

Destination Wrap: NZ Festival of the Arts, Solomons PM stresses low-cost, high-impact tourism strategy + MORE!

Given yesterday’s public holiday, we almost decided to skip this week’s Destination Wrap. But, as you’ll discover here, there’s just too much happening!

Share

CommentComments

Aviation

British Airways teams up with Qatar Airways for Aussie expansion

If approved by the ACCC, the new partnership could allow the British Airways to coordinate on more than 100 routes, expanding on its once-daily flight between Sydney and London.

Share

CommentComments