Technology

Tripadvisor rolls out expanded sponsored placements

TripAdvisor has rolled out sponsored placements to all accommodation businesses across the globe, so long as they share live rates and availability with the site.

Sponsored Placements launched last year exclusively to accommodations with a Business Advantage subscription, and the global rollout now gives properties worldwide the opportunity to target the 490 million visitors browsing the site every month.

The news comes not long after Dick Smith’s viral video sparked enormous clap back against accommodations booking sites, with many claiming the sites create a disadvantage for small hotels and motels.

The global rollout also means new features and functionality. Sponsored Placements now allows owners to target their ads by weekday or weekend stays allowing advertising budgets to be better targeted than ever before.

TripAdvisor has also built more flexibility into the advertising product with a new ‘pause’ function, allowing hoteliers to schedule a date in the future for their campaign to automatically start.

“We have listened to feedback from early adopters of Sponsored Placements, and continue to invest in our advertising product for accommodation businesses with these recent enhancements”, said Martin Verdon-Roe, Vice President B2B Hotels, TripAdvisor.

“Sponsored Placements, when combined with Business Advantage, is proving to be a great way to help accommodation owners drive direct booking referrals and build customer loyalty.”

Tripadvisor revamped its site towards the end of last year, inviting travellers to create curated feeds and follow influencers and companies to personalise their travel experience.

“The new TripAdvisor provides its members with great content from the people, brands and influencers they rely on for travel and in-destination advice before and during their trip,” said Stephen Kaufer, president and CEO, TripAdvisor.

However, at the time the platform denied the brand and influencer involvement will lead to paid placements with the site.

“Right now, we are focused on making the experience the best it can be for travellers, businesses and influencers,” a TripAdvisor spokesperson told Travel Weekly. 

“We don’t allow or accept reviews that have been paid for and will remove any review found to be in breach of this policy.”

SEE WHAT PEOPLE ARE SAYING

Wholesalers

The Midas touch: Four Greece experiences for a gold-standard tour

by Christian Fleetwood

A jewel in the Mediterranean, Greece is synonymous with culture, history and cuisine: here are four experiences that cannot be avoided on a tour of the country.

Share

CommentComments

Wholesalers

The two best islands in Greece you’ve never heard of

by Christian Fleetwood

According to Greek mythology, the Cycladic Islands of Greece were created by Poseidon. To this day, no less mythological in their grandeur, the Cycladic Islands continue to delight the world.

Share

CommentComments

Wholesalers

Self-drive Crete, the largest island in Greece

by Christian Fleetwood

As the largest island in Greece and one of the largest in the Mediterranean, Crete might just be the best place in all of the country to experience by road, one town at a time.

Share

CommentComments

Aviation

Technology

Boeing completes 737 MAX software update, awaits FAA aproval

by Christian Fleetwood

Boeing has taken a step in the right direction to getting its tarnished 737 MAX back in the air.

Share

CommentComments

Wholesalers

Three truly awesome places to visit in Greece

by Christian Fleetwood

Celebrated in a four-fold love affair between culture and history, beauty and cuisine, Greece is a destination overflowing with majestic experiences.

Share

CommentComments

Travel Agents

National Travel industry Awards 2019 finalists revealed!

Did you submit an entry to this year’s NTIAs? Find out if you impressed the judges here.

Share

CommentComments

Destinations

Tourism

Tourists injured after bus explosion near Egypt’s Giza pyramids

At least 12 tourists have been injured in a bus explosion near the Giza pyramids in Egypt.

Share

CommentComments

Wholesalers

Wholesaler wrap: World Expeditions’ fresh Canadian tours, Bentours flash sale + more!

Travel Weekly almost didn’t include a few of the amazing adventures on offer in this week’s wholesaler wrap in the hope of having them all to ourselves, until we realised we can’t afford to go on any of them.

Share

CommentComments

Hotels

Airbnb offers Spice Girls fanatics the chance to stay in the original ‘Spice Bus’

We consider ourselves more S Club 7 and B*Witched fans here at Travel Weekly, but still love Scary, Sporty, Baby, Ginger and Posh. Hence this.

Share

CommentComments

Aviation

Flight or fright: More than half of young Aussies fear flying (and their fears are growing)

It turns out that flying sits alongside credit card debt and The Boogeyman as some of the fears among young Aussies.

Share

CommentComments

Hotels

Hotel review: Six Senses Maxwell (it didn’t look like the pictures)

by Harriet Jayne Morris

According to this review, Singapore’s Six Senses Maxwell looks a lot better in the flesh, so perhaps ignore the accompanying photos.

Share

CommentComments

Destinations

Tourism

Switzerland Tourism asks visitors to take a hike

Switzerland’s tourism board has told visitors to piss off… no, wait. It actually just wants them to go hiking.

Share

CommentComments