Technology

Travel needs to follow in music’s footsteps

Anne Majumdar

The travel industry can draw some useful insights from the disruption of the music industry, according to online music-sharing platform Spotify.

Speaking at the TRAVELtech conference in Sydney last week, the company’s head of business development AU/NZ Michael Richardson highlighted the similarities between the two industries.

“Travel is kind of where the music business was about five years ago,” he explained.

Record labels had traditionally focused on bricks and mortar retail as their main source of revenue until the advent of digital, much like travel agencies.

“The music business has really had to change the way it operates to multiple revenue streams, much like the travel industry.”

Revenues generated by digital music finally catching up with those made from the sale of physical music last year, representing an historic shift.

But Richardson also spoke of the power of music to inspire travel, by taking you back to a moment in time through an association or memory.

And this is exactly the kind of disruption we keep banging on about with our Travel DAZE event coming up on November 30.

Spotify’s managing director for AU/NZ Kate Vale is one of the highly sought-after speakers we’re boasting, heading up all aspects of the business at Spotify for the region, managing a team of sixteen (and growing) in Sydney.

With a strong head for business and unique flair for digital & search, Vale has enjoyed a hugely distinguished career spanning 14 years in some of the most prestigious digital environments in the world including Google and YouTube.

To hear more about what she has to say on how travel can learn from the musical disruption, grab your tickets here.

The apocalypse is coming. Are you ready?

SEE WHAT PEOPLE ARE SAYING

One response to “Travel needs to follow in music’s footsteps”

  1. Always great to get a fresh perspective from someone outside the industry but I’ve seen plenty of people try to bring successful ideas from other industries across to travel only to learn the hard way that travel is not as straight-forward as they think. For Mr Richardson to say that travel is in some way 5 years behind the music industry is perhaps a little shallow.
    We cannot leave out the fundamental difference, which is to say that where music was once a physical product, it is now largely a service (which of course is perfect for online disruption). Travel by contrast has always been and continues to be a service. And yes, while travel will certainly change in the years ahead, it was able to monetise online well before music (via OTA’s gaining traction in the early 2000’s). I do concede the rate of change in travel may accelerate in the next few years but that is enabled by a decade long platform of innovation, not a change from product to service.

    To my mind, metasearch in travel is a better correlation with Spotify. There are certainly similarities there. Both may have a long term negative impact on their industries and coincidently both started around the same time.

Leave a Reply

Wholesalers

Aussie wholesaler expands to New Zealand

Staff at an Aussie wholesaler are beginning to work phrases like “choice bro”, “sweet as” and “chur” into their vocabulary upon receipt of this news.

Share

CommentComments

Cruise

Coronavirus: Diamond Princess passengers die, as two evacuated Aussies test positive

The coronavirus outbreak continues to wreak havoc on the travel industry, prompting the federal government to extend its travel ban for another week.

Share

CommentComments

Aviation

Sydney Airport CEO pleased with “resilient” full-year results

by Huntley Mitchell

Geoff Culbert has remained upbeat about the company’s full-year results against what he says were “some of the toughest trading conditions we’ve seen since the financial crisis”.

Share

CommentComments

Tourism

Experience Co. swings to $7.1 million first-half loss

by Huntley Mitchell

The ASX-listed company has fallen into the red in the first half of the 2020 financial year, with “unfavourable” weather conditions partly to blame.

Share

CommentComments

Hotels

Daredevil completes heart-stopping tightrope walk above Hawaiian hotel

A world-renown high-wire walker has made history by completing a tightrope walk between two hotel towers 15 storeys up.

Share

CommentComments

Aviation

JAL celebrates two years of Melbourne-Tokyo route by issuing snowboards as boarding passes

Aussie snowboarders looking to shred the slopes of Japan this snow season now have another reason to book their trip.

Share

CommentComments

Travel Agents

Agent Wrap: Visit USA Expo wraps up, Uniworld’s Night of Nights, Silversea rewards agents + MORE!

Get a load of all the smiling faces featured in this week’s Agent Wrap! You’ll be smiling too when you see all the deals and famil offers.

Share

CommentComments

Technology

Webjet and Cover-More form new travel insurance partnership

In other news, Travel Weekly’s editor and deputy editor are currently forming a formidable partnership at the crease in the office cricket tournament.

Share

CommentComments

Tourism

Flavour of the Week: SIA’s senior management changes, Accor’s new comms director + MORE!

This week’s flavour is tangy with a hint of fresh industry appointments. Or maybe that’s just the salt and vinegar chips Travel Weekly’s editor was eating while he proofread this article.

Share

CommentComments

Destinations

Influencer visits IKEA store, fools followers into thinking she’s in Bali

This savvy influencer somehow convinced her followers she was in Indonesia when, in reality, she just took a trip to her local furniture store.

Share

CommentComments

Wholesalers

ACCESS DENIED: Excite’s booking platform is now closed

by Huntley Mitchell

Were you planning on retrieving some booking info from Excite Holidays’ platform? Well, unfortunately you’ve left it too late.

Share

CommentComments

Road & Rail

Road & Rail Wrap: DriveAway’s new call centre, Amtrak Vacations sale + MORE!

Yes, it’s our weekly dose of news covering all things on the railway tracks and on the road. We’ve even gone off-road for this wrap!

Share

CommentComments