Tourism Australia supports the future of women’s Indigenous football with Women’s World Cup trip

Tourism Australia supports the future of women’s Indigenous football with Women’s World Cup trip
Edited by Travel Weekly


    No one can be left with any doubt that the 2023 Women’s World Cup has completely transformed how women’s sport is viewed by Aussies.

    Whilst previously seen as a side event to men’s football, women’s football is now (thanks to the Matildas) firmly standing centre stage. For the first time in history, young boys and young girls will grow up watching both male and female sports teams.

    The great news for Australian tourism is this creates a whole new industry – something Tourism Australia has already picked up on and is supporting.

    Back in July, it released a special instalment of its global ‘Come and Say G’day’ campaign, which featured around the world in key international tourism markets participating in the FIFA Women’s World Cup 2023.

    The ad also featured rising stars from Queensland Indigenous Football’s young women’s team who were featured playing kickabout under a starry night sky on a Gold Coast beach.

    Last month, Tourism Australia, invited the very same young football team to the Suncorp Stadium in Brisbane where they could watch Brazil vs France in person.

    The team, alongside press, spent a night in the luxury Hotel X in Brisbane’s trendy Fortitude Valley.

    The hotel features not only a rooftop pool but it is also home to the popular Iris Bar – one of Brisbane’s most exclusive events venues.

    Rooftop Pool – Hotel X Brisbane.

    The true highlight for the team, however, was watching the match from a box within the stadium. Not only did they have an incredible view, but they also enjoyed a delicious three-course meal along with drinks.

    With a large Brazilian community in Brisbane, the atmosphere was electric, with many claiming the crowd was even louder than when the Matildas themselves played at the stadium.

    With many of the Queensland team hoping to play on the international stage in the near-future, it was certainly a day to remember!

    Latest News

    • Regional
    • Tour Operators

    On Foot Holidays launches Ligurian Hills hiking tour promotion

    Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

    • Products

    Mandarin Oriental takes a dive into swimwear with $360 board shorts

    If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

    • Health & Wellness
    • Luxury

    Trisara showcases sustainable dining via wellspring program

    Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

    • Aviation

    Emirates SkyCargo expands fleet with five Boeing 777 freighters

    Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

    • Events
    • Tour Operators

    ITE HCMC 2024 focuses on sustainable tourism for creating a future

    The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

    • Appointments

    Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

    Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]