Destinations

Tourism Australia shows off new international ad to industry

Huntley Mitchell

Huntley Mitchell

Tourism Australia has previewed a new campaign film that will support its recently launched international recovery campaign, ‘There’s Still Nothing Like Australia’.

Showing off the stunning video to 350 industry figures at its sixth Destination Australia Conference in Adelaide yesterday, Tourism Australia boss Phillipa Harrison said the ad will be rolled out across its key international tourism markets (except China and India, where bespoke campaigns are already in market or planned) when deemed appropriate in the current environment.

“We’re just really sensitive about the tone and timing of how we release it,” Harrison told attendees.

The new campaign takes inspiration from Tourism Australia’s longstanding ‘There’s Nothing Like Australia’ global campaign platform and uses tourism operators from around the country to spread the word about the country’s unique qualities.

To support the campaign, Tourism Australia has enlisted the support of airlines such as Qantas, Singapore Airlines, Garuda and Malaysian Airlines, as well as other key distribution partners such as Trail-finders, Flight Centre, Expedia, Chan Brothers, and Dynasty Travel.

The campaign is rolling out across key international markets. Tourism Australia will build upon There’s Still Nothing Like Australia later in the year, with a second broader brand campaign.

Check out the new video ad here.

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