Aviation

The most valuable airline in the world revealed

Delta Airlines is the most valuable airline brand in the world, capping a top five that hosts four US airlines.

The airline report was released by Brand Finance, “the world’s leading independent branded business valuation and strategy consultancy”, as an annual indication of brand value.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.

As of 2019, Delta is valued at more than $13 billion, superceding both of its fellow US carriers, American Airlines and Southwest Airlines, which are among the most valuable airlines in the world.

Delta Airlines Boeing 777-200LR

According to Brand Finance, Delta’s value grew 16 per cent over the past year, stealing poll position from American Airlines, which was the most valuable airline brand in 2018.

The report also claimed that the recent grounding of American Airlines and Southwest Airlines’ 737 MAX aircraft could affect both airlines’ returns.

“Delta, however, does not use the MAX and may capitalise from the groundings,” Brand Finance said.

Southwest remains the fastest growing airline in the top four, with an increase in brand value of 24 per cent, while Emirates rounds out the top five, worth more than $8.5 billion  (up 17 per cent).

Delta Airlines’ valuation comes in lieu of separate reports that the airline will reduce passengers’ seat recline on more than 50 of its planes.

In multiple media reports, Delta claims it is reducing recline on more than 50 of its A320s because passengers want more comfortability to watch TV, surf the internet, and eat and drink.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Boeing facing class action by 400-plus pilots over 737 MAX’s “unprecedented cover-up”

More than 400 pilots have issued a class-action lawsuit against Boeing – the first of its kind to be issued against the company – over its problematic 737 MAX jet.

Share

CommentComments

Events

Get the gang together: Buy two Travel DAZE tickets and get one free!

With savings like these, you’re practically LOSING money if you don’t attend. Well, sort of.

Share

CommentComments

Destinations

Norwegian tourist destination wants to remove time to make use of endless daylight

Residents of a quaint little Scandinavian island popular with tourists are reportedly lobbying for big changes to the way the island measures time, namely by removing the concept entirely.

Share

CommentComments

Travel Agents

“We don’t have one-night stands”: Travel Counsellors CEO on the importance of referrals

by Christian Fleetwood

Our roving reporter came down with “the flu” while at the Travel Counsellors conference in Radelaide earlier this month, hence the delay in publishing this.

Share

CommentComments

Aviation

Aussie airline to reroute London flights following United States’ Iran ban

by Ali Coulton

Meanwhile, Travel Weekly staff have had to reroute their path to the kitchen after the office dog left a nasty surprise on the rug.

Share

CommentComments

Aviation

Qantas sued over “sham” employee bonus scheme

by Huntley Mitchell

Qantas’ bonus scheme has been labelled a “sham”, much like the countless sick leave claims made recently by Travel Weekly’s editor.

Share

CommentComments

Tourism

Former Miss Universe Australia left stranded in Bali over wet passport

Looks like Indonesia’s notorious passport rules have claimed another victim. A friendly reminder to CHECK YOUR PASSPORT before heading overseas.

Share

CommentComments

Wholesalers

CATO unveils new-look board

The Council of Australian Tour Operators has elected its new board, which (mini-spoiler alert) only turns out to have one new member. Can you guess who it is from the accompanying photo?

Share

CommentComments

Wholesalers

Wholesaler wrap: Wendy Wu sale extended, Collette launches preview brochure + MORE!

Need a Monday morning pick-me-up? Have a peruse through all the latest wholesaler deals! If nothing else, it’ll help you kill at least half an hour if you read it slowly.

Share

CommentComments

Hotels

OPINION: How getting personal could bring the hotel industry back from the brink

by Peter Buttigieg

This blogger argues that hoteliers need to start looking beyond price and getting personal, but not in a deliberately unkind or insulting way.

Share

CommentComments

News

“It’s been a long road, man”: NBA star LeBron James stars in powerful luggage ad

by Edward Pollitt

Now, you’re probably thinking why we’ve decided to run this story about a travel luggage ad. We’re as baffled as you are, TBH.

Share

CommentComments

Technology

11 key takeaways from how Airbnb has grown into a $35bn business

by Tam Al-Saad

It’s not often that Travel Weekly provides such valuable insights as this gem, so enjoy it while you can.

Share

CommentComments