Tourism

Tourism New Zealand appoints global media agency partner to $35m account

Mindshare has been appointed as Tourism New Zealand’s global media agency partner following a review, with the account estimated to be worth $35 million.

The agency will be responsible for activating Tourism New Zealand’s campaign material in target visitor markets across the world.

Media strategy and buying spend is the single-largest investment Tourism New Zealand makes each year in its mission to enrich the country by growing the contribution of international visitors.

Tourism New Zealand’s director of commercial, René de Monchy, said: “Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place.

“Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors.”

Mindshare’s chief strategy officer and global business lead, Joe Lunn, said: “It’s a privilege to be partnering with Tourism New Zealand on their journey to be the world’s most authentic destination storytellers.

“They truly value the contribution that strategic thinking, media innovation and a world-class network can provide in helping to grow their brand and transform their business.”

Tourism New Zealand’s partnership with Mindshare will be effective from 1 July 2019.

SEE WHAT PEOPLE ARE SAYING

Road & Rail

Tourism

Kiwi rail journey provider closes outdoor carriages due to dangerous selfies

Passengers’ risky behaviour in search of the ultimate selfie has forced the closure of some iconic train viewing platforms.

Share

CommentComments

Destinations

Travel Agents

Afterpay expands into travel with lay-by holiday offering

by Christian Fleetwood

Travel Weekly’s editor is planning to lay-by a holiday as soon as he finishes paying off a Hot Wheels Corkscrew Crash Track Set from Kmart.

Share

CommentComments

Road & Rail

At least 29 people killed in Madeira tourist bus crash

by Ali Coulton

The driver reportedly lost control of the bus before it plunged off the road and rolled down a hill.

Share

CommentComments

Aviation

India’s Jet Airways collapses due to funding shortage

by Huntley Mitchell

It’s turning out to be a day of collapses this fine Thursday, with the office chair of Travel Weekly’s editor having just given way to his posterior.

Share

CommentComments

Aviation

Etihad to operate entirely plastic-free flight for Earth Day

This Earth Day, Travel Weekly is committing to slapping single-use coffee cups out of the hands of at least three commuters on our way to work. They’ll thank us when they recover from the burns.

Share

CommentComments

Technology

Expedia to no longer be a controlled company following new acquisition

Online travel behemoth Expedia has broken the shackles and surfaced from its parent’s basement looking rather healthy, rather than malnourished and disheveled.

Share

CommentComments

Tourism

One in five Aussies admit to missing their pets more than their kids when they go away

Pet owners across Australia are no doubt preparing to say tearful goodbyes to their furry life partners before going away this Easter, while simultaneously flipping off their kids.

Share

CommentComments

Travel Agents

Agent wrap: Qantas Holidays rewards premium agents, Bench Africa famil + more!

Does seeing all the famil pictures in our agent wraps make you green with envy? Take comfort in the fact that you don’t have to come into work for the next four days. We know we are.

Share

CommentComments

Hotels

Hotel wrap: Preferred hotels & resorts new members, Australia gets a second voco + more!

We took a 10-minute break from scoffing Easter eggs to bring you up to date with all the latest hotel openings and deals. You’re welcome.

Share

CommentComments

Events

Tourism

Travel Agents

Wholesalers

Why you need to attend the Amazing Tastes of Thailand roadshow

The Amazing Tastes of Thailand roadshow is just around the corner! Here’s why YOU need to be there.

Share

CommentComments

Cruise

Carnival cruise ship rescues dozens of people adrift at sea

A Carnival cruise ship has gone all Baywatch and saved the day by helping rescue a vessel carrying more than 20 passengers adrift in the Gulf of Mexico.

Share

CommentComments

Aviation

WTF? Air stewards are selling unwashed uniforms on eBay

Inspired by this story, Travel Weekly’s editor is attempting to sell a pair of his unwashed Calvin Klein briefs on Gumtree, all for a low, low price of $1.25 plus shipping.

Share

CommentComments