SLH inks brand partnership with La Vie Hotels and Resorts

SLH inks brand partnership with La Vie Hotels and Resorts

Small Luxury Hotels of the World (SLH) has announced a strategic brand partnership with La Vie Hotels and Resorts (La Vie) to provide bespoke tailor-made hotel management services for independent luxury hotels across the Asia Pacific region.

Through this partnership, SLH will complement La Vie’s bespoke management solutions for independent upper-upscale and luxury boutique hotels with global distribution, sales and marketing support, and the qualified hotels gain recognition and affiliation as members of SLH’s exclusive brand portfolio.

La Vie is an independent Australia-based hotel management company with operations across Asia Pacific. Combining La Vie Hotel and Resorts’ operational services with SLH’s global sales, marketing and distribution network creates an end-to-end solution will allow independent hotels to become competitive in travel again, SLH said.

With the resumption of global travel, the growth of independent hotels is on the rise as travellers look for smaller hotels offering privacy and personalisation.

The first luxury hotel to join the SLH brand will be the Islington Hotel Hobart in Tasmania, which is celebrating its 175th year this year. La Vie acquired this historic 11-room hotel earlier this year and will be bringing it back to its former ‘stately’ charm.

Other collaboration projects within the Asia Pacific pipeline, including an exciting new build in the stylish Surry Hills district, Sydney due to open in December, will be announced imminently.

Mark Wong, senior vice president APAC, SLH said: “As a hotel owner and operator, La Vie understands the needs and constraints of an independent hotel. Hence, our winning combination of ‘Act Local. Think Global.’ will offer entrepreneurial management and distribution solutions that are relevant and effective for independently spirited hotels.”

Jerry Xu, CEO and Founder of La Vie Hotels and Resorts, added: “We are delighted to be aligning with SLH and feel the value they will add to our boutique properties will be immeasurable.

“The Islington Hobart lends itself perfectly to SLH’s clientele and we look forward to adding a few more properties to SLH’s portfolio over the coming months.”


Featured Image: From left – Craig Bond (La Vie) Jerry Xu (La Vie) Mark Wong (SLH) Shellia Chang (La Vie) – Supplied

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]